Marketing Happens Outside the Ad Account | Stephen Frazer, Sumo Blue

Vinny O’Brien speaks with Stephen Frazer, founder of Sumo Blue, about why good retail marketing starts beyond the ad account. They discuss honest client conversations, seasonality, product range, attribution, ChatGPT ads, agency communication, AI, and how everyday life shapes customer behaviour. The conversation ranges from ecommerce fundamentals to drone delivery—and ends with a very fitting career anthem.