Farmana - Health Is a Verb. Start Acting Like It.

And then we're gonna take that and we're gonna work backwards.

And then we're gonna, I wanna know a little bit about where you were you know, as you started thinking about Farmana and then walk us through a little bit about why you started Farmana.

So let's first start off with what is 100 Foot Overview? What is Farmana? Well, Farmana

is a number of things.

For me, it's a culmination of 22 years experience in health and wellness.

You know, I've been very fortunate to be part of some really passionate, purpose-driven, intentional brands.

And it frankly, involved with some very purpose-driven and intentional people that have really revealed Problems that we take for granted, changes that are grossly overlooked and how they manifest in our daily lives.

You know, I came into the industry actually from finance, which is a very different game completely.

And, you know, I was skeptical like a lot of others at first thinking, well, do these powders and pills really make that profound of a difference? But one of the greatest realizations I had within that is, And the best way to summarize it, I heard this recently, is health is not an adjective.

It's a verb.

That means it's something that's continually in motion.

It's something that you've got to continually keep up with.

And the way I see products and practices differently today than when I first came in is my own learning curve really coming to the realization of what it means to take responsibility for your health as a verb, not an adjective.

And so, you know, I've seen a lot of great products, new science.

I've seen a lot of profound changes in people's health.

And that drove my motivation and inspiration to continue down this journey of how do I create better alternatives to reveal a better you? And first and foremost, within myself, I have to bring the best version of me to the table in order to effectuate that for others.

And so, yeah, Over my time and experience within the space, it was sad to see the growing attention toward the need to take greater responsibility for our health resulted in fragmentation of products and just a sea of compromise, right? So we've heard about paradox of choice.

That's walking into a store that prides themselves on 25,000 products and 400 different brands, not considering the consumer they serve and what they're trying to create as an outcome for that product.

person and how much confusion and distortion you're creating.

As I navigate the aisles with the knowledge that I have today, I look at it and I say, well, I can quickly identify the few things that I would recommend or select for somebody.

And I can even more easily identify the things that I wouldn't.

You know, the compromise that exists out there makes it difficult for people to navigate and find things that really make a difference for them.

And that's what drives me is to really make a difference for people and not just myself, but everybody that's part of and frankly, part of a tight knit circle we have within the health and wellness industry.

And so, you know, our driving motivation behind Pharma really pulls from a couple of different ways.

I was fortunate within my career to have spent substantial time outside of the United States, not just experiencing our industry and health and wellness, but the cultures that really inform locally.