Sep 30, 2026 · 43 min · 12 segments
Most consumer brands focus on removing friction, but Bite has built its business around embracing it. Instead of squeezing toothpaste from a tube, you chew it. Instead of treating the packaging as…
Lindsay McCormickGuest
Rose HamiltonHost
farther back in the story in the early days and talk about the living room to viral version of the Byte story that makes everything look super fast.
So from the outside in, it's like, wow, product in living room, straight out the door.
Keeping my job and working a nine to five while I was building Byte meant that I didn't take I didn't have to take any shortcuts.
And then literally that was like my VC where I was putting my, my income into my company.
And what that meant was that I could do these things where looking back, it was just so perfectly the right choice over time.
And I think that if I would have been tempted where I'm choosing between growth, you know, and paying my rent through my company or, you know, making these choices that are, you know, made in the U.S., made with premium ingredients, made with things like even just trying to get our manufacturers to learn how to make a toothpaste tablet once we went viral.
It took an enormous amount of time and I didn't have to compromise on anything early on because I wasn't reliant on income from my company.
Was there a moment when you were very tempted to move faster than you knew was right for bite? And what made you not go that direction?
You know, there was a time where I think we did, we started moving too fast.
And I think that's how I've learned so viscerally the consequences of that when we had gone viral and we started gearing up and it was just like, let's go, let's run.
And I think that there, that is important and you should, you should take advantage of the opportunity when it has it, you want to make the most of it, but there's also building too big, too fast.
farther back in the story in the early days and talk about the living room to viral version of the Byte story that makes everything look super fast.
So from the outside in, it's like, wow, product in living room, straight out the door.
Keeping my job and working a nine to five while I was building Byte meant that I didn't take I didn't have to take any shortcuts.
And then literally that was like my VC where I was putting my, my income into my company.
And what that meant was that I could do these things where looking back, it was just so perfectly the right choice over time.
And I think that if I would have been tempted where I'm choosing between growth, you know, and paying my rent through my company or, you know, making these choices that are, you know, made in the U.S., made with premium ingredients, made with things like even just trying to get our manufacturers to learn how to make a toothpaste tablet once we went viral.
It took an enormous amount of time and I didn't have to compromise on anything early on because I wasn't reliant on income from my company.
Was there a moment when you were very tempted to move faster than you knew was right for bite? And what made you not go that direction?
You know, there was a time where I think we did, we started moving too fast.
And I think that's how I've learned so viscerally the consequences of that when we had gone viral and we started gearing up and it was just like, let's go, let's run.
And I think that there, that is important and you should, you should take advantage of the opportunity when it has it, you want to make the most of it, but there's also building too big, too fast.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
