Jun 16, 2026 · 1 hr 20 min · 13 segments
**Part I: The Architecture of the Guest Experience** La Bottega Collective designs and produces the physical and sensory touchpoints of the luxury hotel stay, from bathroom formulations and textiles…
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David ZisserGuestNadineHost
Tommaso PaciniGuestWhen you are walking a hotel for the first time with a potential partner, what do you look for and how do you read a property?

We need to read the property with the glass of the owner, but not per se, but to understand where the guests come from, what they like, the demographic, because I think ultimately our product has to please the guests of the hotel.

It's with a notepad that you're going to sign the notes in this fun interview that we're having with the hotel.
What are some of the questions that you like to ask hotel owners and GMs to understand how to build an experience?

First is also budgeting because data talks and we need to stay in the budget of the hotel and we need to understand where they want to invest more money and when of the guest experience they want to not spend that much.

So to the architecture of the hotel, but not in terms of interior design, in terms of the tone of voice of the hotel.
And the word amenity, which I know gives you the
the word amenity undersells what you do.
So with that being said, how would you describe La Bottega Collective's role to a hotel owner?

If we need to reduce them in a few words, it's a guest experience experience.

I hate hotels that say, but if it's going to be so beautiful, they're going to take it away.

But that is also the trade-off between having something cool and it becomes more a marketing tool for the hotel.

Because especially hotels that today become a brand, it's not any longer like 10 years ago I was going to New York now you really go at the Carlisle which happened to be in New York so they really are becoming a brand and so they need to consider themselves not just selling the rooms but selling a word that I'm not really my favorite one because it's a little bit abused is the experience
okay

and the experience goes also through the touch point that we can create together
When you are walking a hotel for the first time with a potential partner, what do you look for and how do you read a property?

We need to read the property with the glass of the owner, but not per se, but to understand where the guests come from, what they like, the demographic, because I think ultimately our product has to please the guests of the hotel.

It's with a notepad that you're going to sign the notes in this fun interview that we're having with the hotel.
What are some of the questions that you like to ask hotel owners and GMs to understand how to build an experience?

First is also budgeting because data talks and we need to stay in the budget of the hotel and we need to understand where they want to invest more money and when of the guest experience they want to not spend that much.

So to the architecture of the hotel, but not in terms of interior design, in terms of the tone of voice of the hotel.
And the word amenity, which I know gives you the
the word amenity undersells what you do.
So with that being said, how would you describe La Bottega Collective's role to a hotel owner?

If we need to reduce them in a few words, it's a guest experience experience.

I hate hotels that say, but if it's going to be so beautiful, they're going to take it away.

But that is also the trade-off between having something cool and it becomes more a marketing tool for the hotel.

Because especially hotels that today become a brand, it's not any longer like 10 years ago I was going to New York now you really go at the Carlisle which happened to be in New York so they really are becoming a brand and so they need to consider themselves not just selling the rooms but selling a word that I'm not really my favorite one because it's a little bit abused is the experience
okay

and the experience goes also through the touch point that we can create together
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