From 0 to 27 AI Agents: How The Channel Company Is Becoming AI-Native | Matt Yorke, CEO

In this episode of The Revenue Room™ Podcast, Heather Holst-Knudsen welcomes back Matt Yorke, CEO of The Channel Company (parent of CRN), for his third appearance and a candid progress report on the company's mandate to become AI-native within two years. Since his RevvedUP session in March, The Channel Company has grown from a small pilot group to 27 deployed AI agents, embedded AI into revenue-facing products like CRN Answers and Aurora, and begun a "once-in-a-lifetime pivot" to transform nearly 50 years of proprietary channel data into a predictive growth platform that matches buyer demand to the partners best suited to serve it. Why Listen: - Hear how the Aurora awards agent drove a 400% increase in completion rates and boosted table sales - Learn the governance-first rollout model: training agents, sign-offs, an AI review studio, and quarterly innovation awards - Understand how Matt measures adoption—weekly dashboards, board reporting, and 6.5 hours saved per employee per week - Discover the new hiring gate: "Prove to me why AI can't do this specific role" - Get Matt's rule for the human-AI line: outsource the work, never the decision - See why the website may not be the destination in five years, and how trusted content becomes a product layer CONNECT WITH MATT: https://www.linkedin.com/in/mattyorke/ **About Heather Holst-Knudsen** Heather Holst-Knudsen is the founder and CEO of H2K Labs and Revenue Room™ Connect. A seasoned executive and operator across media, marketplaces, events, and technology, she specializes in digital transformation, data-driven growth, and customer-centric value creation. Heather shares her insights on multisided business models through The Revenue Room™. **About Revenue Room™ CXO** Revenue Room™ CXO is a private executive community for CEOs and revenue-critical C-Suite leaders navigating growth in the data and AI economy. Through curated peer discussions and strategy sprints, members tackle real-world challenges in revenue transformation, customer intelligence, and business model innovation. Learn more or apply for membership at https://www.revenueroomcxo.com/apply