Aug 28, 2026 · 34 min · 10 segments
Why can a successful business still struggle to borrow money? John DiGioia, principal of Sure Source Capital, joins Alex Norman and Jamie Blond to explain the hidden financing system behind the…
John DiGioiaGuest
Alex NormanHost
Jamie BlondHost
My parents migrated from Italy after World War II with very little in their pocket and provided an opportunity for my brother and I to succeed.
in corporate finance in a publicly traded company and then leverage that experience into working with small, closely held businesses and as a consultant and broker.
So tell us a little bit about how you got into the small business and commercial financing world.
So yeah, so when I was in the corporate finance world, I was with a privately held company for a number of years and then transitioned to a publicly traded company that had 10,000 employees.
With the financial crisis of 2008, our share price went from $23 to $3 a share, and they needed to make a change.
And so, yeah, I have a nice placard over the list, a tombstone for that from that cap rate.
My parents migrated from Italy after World War II with very little in their pocket and provided an opportunity for my brother and I to succeed.
in corporate finance in a publicly traded company and then leverage that experience into working with small, closely held businesses and as a consultant and broker.
So tell us a little bit about how you got into the small business and commercial financing world.
So yeah, so when I was in the corporate finance world, I was with a privately held company for a number of years and then transitioned to a publicly traded company that had 10,000 employees.
With the financial crisis of 2008, our share price went from $23 to $3 a share, and they needed to make a change.
And so, yeah, I have a nice placard over the list, a tombstone for that from that cap rate.
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