326. This is What the Future of Reiman Media Looks Like- with Tye Cusumano

Yeah, so homes are very different.

Very big dynamic range, a lot of shadows, especially out the windows.

You have a lot of like bright lights.

So learning to balance all of that is definitely its own thing.

Filmed a lot of talking head videos in the past, and that's really easy to set up because you have a lot of control of the background and that kind of thing.

Homes are a different beast.

I've filmed on yachts before, which it was the same thing.

You really had to be careful with windows and whatnot, but didn't do a ton of cinematic content for that sort of thing.

We did a little bit here and there, but at this point, yeah, I'm just kind of...

It's my first time using a gimbal in a while, so learning that side.

Exposure is a totally different thing in a world like a house because just... high dynamic range, you've got shadows, you've got dark furniture, you've got bright windows.

Definitely learning a lot from it though, I was going to say.

I think one of the biggest things that I've learned is that you won't always be able to properly expose a whole image.

It's really just about exposing 90% of the image properly, even if it means your windows are blown out, if the home is completely illuminated, if you have the furniture on the right tone.

That makes your job a lot easier in post, or my job a lot easier in post, rather.

But I always thought that it would be best to prioritize minimal data loss, like don't blow out the windows and that kind of thing.

But it's kind of adapting for me, because that's just how I learned before.

But I guess the takeaway there is it's better to preserve 90% of the image the way that you want as opposed to not losing the 10% of the image that people aren't really going to be looking at.

so a lot of what you're doing too man it's such a critical role too because it's it's showing the vision of the company it's showing who we are it's showing who the people within the organization is too and like one thing i like about you too is you help you kind of bring ideas to the table too you help giselle a lot on the marketing side like You don't just shoot video.

There's more to what you do.

You came in really with a good understanding of YouTube, which is a huge platform that I think we really haven't even tapped into.

We're starting to now and trying to figure out, and you know a lot about it.

So talk about that side of Ty.

Where are you seeing the vision for the company on that side going? What do you see there? With