Oct 12, 2026 · 31 min · 10 segments
✨Shaping minds, connections and creativity through play, playfulness and playful learning for all✨ Welcome to The Playful Lens - the podcast where curiosity, creativity and coffee fuel big…
Amanda GummerGuestHelenaHostGillianHostAmanda, you are so welcome to The Playful Lens.
We are delighted to be speaking with you.
Would you like to introduce yourself to our listeners?
I run Fundamentally Children, which is a research agency helping people working for kids, so toy companies, kids brands, charities, sometimes the government, understand kids better so that we can serve them better.
Um, and I'm also the chair of the Association of Play Industries, which is the umbrella body for playground manufacturers.
You do.
You cover-
We do
... quite a ra- a range of play, so this is going to be a very hard question to, for you to answer.
[claps]
[laughs] Good answer.
Good answer.
Good answer.
The world would be better if some of the people in charge had played more as children and learnt to win and lose a bit more nicely.
So, Amanda, uh, we know that you've a lot of expertise in child development.
You just said that you feel like our world would be a much nicer place-
Amanda, you are so welcome to The Playful Lens.
We are delighted to be speaking with you.
Would you like to introduce yourself to our listeners?
I run Fundamentally Children, which is a research agency helping people working for kids, so toy companies, kids brands, charities, sometimes the government, understand kids better so that we can serve them better.
Um, and I'm also the chair of the Association of Play Industries, which is the umbrella body for playground manufacturers.
You do.
You cover-
We do
... quite a ra- a range of play, so this is going to be a very hard question to, for you to answer.
[claps]
[laughs] Good answer.
Good answer.
Good answer.
The world would be better if some of the people in charge had played more as children and learnt to win and lose a bit more nicely.
So, Amanda, uh, we know that you've a lot of expertise in child development.
You just said that you feel like our world would be a much nicer place-
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