E52: The Real Reason Your Postcard Response Rates Keep Dropping with Brett McCollum

So on the Pete REI podcast, we talk about REI and tech, or tech and REI.

I can't talk today.

So I know you've done a lot of different things, but kind of walk me through your tech stack.

What's running in the background of your business today or businesses that you see?

Yeah.

Obviously, the main one that everybody has to have, you're just basic, some level of a CRM.

Yeah.

I know Pete is like kind of like, like it's the all, I would say it's for the more experienced investor.

I'm going to say like, if you're just starting out, like maybe it's not there for them, but some way to track and manage the people that you're talking to.

Cause if you were like, cause when I was starting out, I just kind of used, you know, pen and paper, you know, wrote it down like month rang and I'd do that.

And then I bought a CRM called less annoying CRM.

That was the name of it.

And it was 10 bucks a month.

It was something, but all I did was just kept people in one spot.

But like, especially now today, there's so many cool things you can do.

Having a platform like a P or something like that is really beneficial.

But only if you know how to use it, right? It's only as good as the, the tool's only as good as the know how to use the tool.

Yeah, you could have a 1990 awesome Ferrari, but if you can't drive a standard, you're kind of screwed.

You're not going anywhere.

That was literally the metaphor I was going to be like, if you don't know how to drive stick, you're going to be, yeah, perfect.

So me, I have, it's CRM backing for that, but then it's, Selfishly, I'm going to self-plug the operator, obviously.

We have a very, I have a very contrarian approach that I think, and I'm a big believer in direct outreach.

I also do PPC.

I also have PPL.

I do that too.

So on the Pete REI podcast, we talk about REI and tech, or tech and REI.

I can't talk today.

So I know you've done a lot of different things, but kind of walk me through your tech stack.

What's running in the background of your business today or businesses that you see?

Yeah.

Obviously, the main one that everybody has to have, you're just basic, some level of a CRM.

Yeah.

I know Pete is like kind of like, like it's the all, I would say it's for the more experienced investor.

I'm going to say like, if you're just starting out, like maybe it's not there for them, but some way to track and manage the people that you're talking to.

Cause if you were like, cause when I was starting out, I just kind of used, you know, pen and paper, you know, wrote it down like month rang and I'd do that.

And then I bought a CRM called less annoying CRM.

That was the name of it.

And it was 10 bucks a month.

It was something, but all I did was just kept people in one spot.

But like, especially now today, there's so many cool things you can do.

Having a platform like a P or something like that is really beneficial.

But only if you know how to use it, right? It's only as good as the, the tool's only as good as the know how to use the tool.

Yeah, you could have a 1990 awesome Ferrari, but if you can't drive a standard, you're kind of screwed.

You're not going anywhere.

That was literally the metaphor I was going to be like, if you don't know how to drive stick, you're going to be, yeah, perfect.

So me, I have, it's CRM backing for that, but then it's, Selfishly, I'm going to self-plug the operator, obviously.

We have a very, I have a very contrarian approach that I think, and I'm a big believer in direct outreach.

I also do PPC.

I also have PPL.

I do that too.