EP792 150K PTs, Private Equity Rollups, and Why Your Business Model — Not Your Hiring — Is the Real Problem

Jul 17, 2026 · 27 min · 13 segments

There's a number going around every mastermind table I sit at, and it should scare you: 150K. That's what PTs are asking for now — and if you can't pay it, you're going to lose them to venture…

There's a number going around every mastermind table I sit at, and it should scare you: 150K. That's what PTs are asking for now — and if you can't pay it, you're going to lose them to venture capital-backed rollups who don't care about margins, only market share. In this one I break down what's actually coming for the PT profession over the next five years. If you've been blaming recruitment for a problem that's actually about profitability, this episode is your wake-up call. 👉📘 Grab your FREE copy of any one of my six best-selling marketing books right here: https://physiofunnels.com/free/ 📲 Follow Paul here: 🎙️ Paul Gough Podcast – https://www.paulgough.com/podcast/ 📘 Facebook: https://www.facebook.com/ThePaulGough 📸 Instagram: @ThePaulGough 🎥 YouTube: Paul Gough Media 🐦 Twitter/X: @ThePaulGough 🌐 Website: https://www.paulgough.com/ * * * Hosted on Acast. See acast.com/privacy for more information.

There's a number going around every mastermind table I sit at, and it should scare you: 150K. That's what PTs are asking for now — and if you can't pay it, you're going to lose them to venture…

Speakers: Paul GoughHost

EP792 150K PTs, Private Equity Rollups, and Why Your Business Model — Not Your Hiring — Is the Real Problem

We value your privacy

EP792 150K PTs, Private Equity Rollups, and Why Your Business Model — Not Your Hiring — Is the Real Problem