Aug 21, 2026 · 58 min · 15 segments
Has corporate minimalism officially run out of ideas? In Episode 20 of The Owlgorithm, David Verjano takes the mic solo (with a brief pop-in from team member Adrian Lorenzo) to review the biggest…
So we always want to stay on the pulse what's happening in the world of AI and then lastly creative campaigns and stunts that we think are interesting and worth kind of covering so we can jump right into it with Instagram they rolled out a refreshed identity mainly being their wordmark and their brand system as you can see here it's really An updated wordmark, you know, kind of like what's on the masthead, what you see at the top of your, you know, of your feed when you are, what's it called? When you go onto Instagram, the first thing you see is obviously their logo at the very top of the page.
It doesn't have that artistic kind of calligraphy or hand-drawn feel, which I feel gave it a little bit more personality.
It seems like they wanted to lean into something that's more refined, something that's a little bit more precise while still maintaining some of the cursive elements that they had from the original.
As they show here, they really updated things based on the spacing, based on ligatures and all the other elements that come with the lettering of the wordmark.
It obviously came with mixed reviews from the world, and they also showed some of the other examples of what they explored, all the other options.
So it's trying to straddle that line of what is something that feels tech forward while still having that human touch.
But you could tell that it feels like it's an adaptation that leans more on the tech side of things.
What we love about the script is that it cues individual handwriting, creative expression, and a personal voice.
I agree with that, but I feel that also this updated version, you lose a little bit of that.
I think that a lot of people are very quick to jump in and say that they hate this and they kind of bash it.
But in reality, I feel like in a matter of days, if not weeks, people will... kind of like fall in line in the sense that they will accept it as is and they will completely forget that this happened.
So we always want to stay on the pulse what's happening in the world of AI and then lastly creative campaigns and stunts that we think are interesting and worth kind of covering so we can jump right into it with Instagram they rolled out a refreshed identity mainly being their wordmark and their brand system as you can see here it's really An updated wordmark, you know, kind of like what's on the masthead, what you see at the top of your, you know, of your feed when you are, what's it called? When you go onto Instagram, the first thing you see is obviously their logo at the very top of the page.
It doesn't have that artistic kind of calligraphy or hand-drawn feel, which I feel gave it a little bit more personality.
It seems like they wanted to lean into something that's more refined, something that's a little bit more precise while still maintaining some of the cursive elements that they had from the original.
As they show here, they really updated things based on the spacing, based on ligatures and all the other elements that come with the lettering of the wordmark.
It obviously came with mixed reviews from the world, and they also showed some of the other examples of what they explored, all the other options.
So it's trying to straddle that line of what is something that feels tech forward while still having that human touch.
But you could tell that it feels like it's an adaptation that leans more on the tech side of things.
What we love about the script is that it cues individual handwriting, creative expression, and a personal voice.
I agree with that, but I feel that also this updated version, you lose a little bit of that.
I think that a lot of people are very quick to jump in and say that they hate this and they kind of bash it.
But in reality, I feel like in a matter of days, if not weeks, people will... kind of like fall in line in the sense that they will accept it as is and they will completely forget that this happened.
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