MVPro 28 - The State of Machine Vision w/ Jonathan Sparkes, Interact Analysis

When you're using vision and you're taking an image and you have a pass or fail or you determine how many items can be picked using a robotic arm and things like that, customers are really trying to understand the analytics of that.

How many passes are they getting? When do they not get a pass? What's driving that? That's something that AI is solving and over time is going to create even greater growth.

Welcome to the MVPro Podcast.

My guest today is Jonathan Sparks, Market Intelligence Analyst at Interact Analysis, the official market research partner of the Association for Advancing Automation.

Interact gives companies access to high-quality market intelligence, providing data and insight that help businesses make smarter, faster, and more confident decisions.

Their highly experienced analysts bring decades of collective experience in technology research and work closely with some of the world's largest and most respected companies.

With offices across the UK, the US, and Asia, they support clients globally while remaining agile, personal, and deeply collaborative.

Jonathan gained his analysis and modeling skills from his background in mathematics and covers the industrial automation sector with a focus on machine vision and the AMR and AGV markets.

In this interview, we discuss recent shifts in the vision market and what's coming next.

I interviewed Jonathan in June, so we referenced the 2026 Automate show, but don't be fooled, it's not happening next week.

If you weren't there yourself, you can find the highlights at mvpromedia.com. Let's get into it.