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The Monday Morning Marketing

The Monday Morning Marketing

Time to use Allbound Marketing?

Aug 2, 2026 · 12 min · 9 segments

In this episode, Melanie explains Allbound Marketing and why the future of marketing isn't about choosing between inbound or outbound marketing. It's about bringing both together into one connected…

In this episode, Melanie explains Allbound Marketing and why the future of marketing isn't about choosing between inbound or outbound marketing. It's about bringing both together into one connected strategy. If you've ever created great content, run social media campaigns, or invested in advertising only to wonder why it didn't generate more enquiries, this episode will help you understand what's missing and how to fix it. Melanie breaks down the concept in a practical, jargon-free way (honestly, it's not bad), explaining how businesses can use customer behaviour, timely follow-up and connected marketing activities to create a smoother customer journey. You'll discover why every email open, website visit and content download is an opportunity to build stronger relationships, increase trust and ultimately generate more sales.

In this episode, Melanie explains Allbound Marketing and why the future of marketing isn't about choosing between inbound or outbound marketing. It's about bringing both together into one connected…

Speakers: Melanie BoylanHost

Top entities: Customer relationship management×4 LinkedIn×3 Facebook×2 Canva

Spotify Apple Podcasts YouTube Amazon Music Website

Show signals: SuitabilitySafeBiasNot politicalAudience≈326 followers

Inbound vs. Outbound Basics1:48 – 3:17

Melanie BoylanHost

1:48

So let's begin with the basics.

Melanie BoylanHost

1:52

For many, many years, marketing has almost been split into two camps.

Melanie BoylanHost

1:55

You've probably seen this.

Melanie BoylanHost

1:57

You've got your inbound marketing and you've got your outbound marketing.

Melanie BoylanHost

2:01

Now, inbound is all about attracting people.

Melanie BoylanHost

2:03

That makes perfect sense.

Melanie BoylanHost

2:05

Think about your blogs, your podcasts, your social media, your website, of course, and all the SEO that goes with it and your videos, which I hope you're doing as well.

Melanie BoylanHost

2:17

Everything you create that helps people discover your business before they've ever spoken to you.

Melanie BoylanHost

2:23

Now they're finding you because they're searching for answers.

Melanie BoylanHost

2:27

They're learning from you and over time, hopefully, they start to trust you.

Melanie BoylanHost

2:32

And that's inbound marketing.

Melanie BoylanHost

2:35

Then let's look at outbound.

Melanie BoylanHost

2:38

That's where you personally make the first move.

Melanie BoylanHost

2:41

You send the email, you make the phone call, you do the networking, and you connect on LinkedIn.

Melanie BoylanHost

2:47

You follow up after someone downloads your guide.

Melanie BoylanHost

2:51

You are doing everything.

Melanie BoylanHost

2:53

You're actively reaching out instead of waiting to be found.

Melanie BoylanHost

2:56

Now, for many years, people almost treated these types of competing strategies as like, well, which one's better? Should I focus on content? Should I focus on sales? But you know what? It's never really been an either or question.

Melanie BoylanHost

3:10

Well, I don't think so.

Melanie BoylanHost

3:11

Anyway, the best businesses do a bit of both.

Melanie BoylanHost

3:15

they just didn't have a name for it until now.

Customer relationship managementEntityField of study
88%4 mentions
LinkedInSoftware ApplicationSocial networking service
63%3 mentions
FacebookSoftware ApplicationSocial networking service
38%2 mentions
CanvaCompanyCompany
13%1 mention

ConceptsMarketing
StrategiesMarketing
ToolsMarketing
Marketing
Inbound MarketingMarketing > Strategies
Content CreationMarketing > Strategies > Inbound Marketing
Customer EngagementMarketing > Strategies > Inbound Marketing > Content Creation
Outbound MarketingMarketing > Strategies
Direct OutreachMarketing > Strategies > Outbound Marketing
NetworkingMarketing > Strategies > Outbound Marketing > Direct Outreach
All-Bound MarketingMarketing > Concepts
Customer JourneyMarketing > Concepts > All-Bound Marketing
Proactive CommunicationMarketing > Concepts > All-Bound Marketing > Customer Journey
TechnologyMarketing > Tools
Email MarketingMarketing > Tools > Technology
CRM SystemsMarketing > Tools > Technology > Email Marketing
GoalsMarketing
Customer RelationshipsMarketing > Goals
Revenue GenerationMarketing > Goals > Customer Relationships
Long-term EngagementMarketing > Goals > Customer Relationships > Revenue Generation

Inbound vs. Outbound Basics1:48 – 3:17

Melanie BoylanHost

1:48

So let's begin with the basics.

Melanie BoylanHost

1:52

For many, many years, marketing has almost been split into two camps.

Melanie BoylanHost

1:55

You've probably seen this.

Melanie BoylanHost

1:57

You've got your inbound marketing and you've got your outbound marketing.

Melanie BoylanHost

2:01

Now, inbound is all about attracting people.

Melanie BoylanHost

2:03

That makes perfect sense.

Melanie BoylanHost

2:05

Think about your blogs, your podcasts, your social media, your website, of course, and all the SEO that goes with it and your videos, which I hope you're doing as well.

Melanie BoylanHost

2:17

Everything you create that helps people discover your business before they've ever spoken to you.

Melanie BoylanHost

2:23

Now they're finding you because they're searching for answers.

Melanie BoylanHost

2:27

They're learning from you and over time, hopefully, they start to trust you.

Melanie BoylanHost

2:32

And that's inbound marketing.

Melanie BoylanHost

2:35

Then let's look at outbound.

Melanie BoylanHost

2:38

That's where you personally make the first move.

Melanie BoylanHost

2:41

You send the email, you make the phone call, you do the networking, and you connect on LinkedIn.

Melanie BoylanHost

2:47

You follow up after someone downloads your guide.

Melanie BoylanHost

2:51

You are doing everything.

Melanie BoylanHost

2:53

You're actively reaching out instead of waiting to be found.

Melanie BoylanHost

2:56

Now, for many years, people almost treated these types of competing strategies as like, well, which one's better? Should I focus on content? Should I focus on sales? But you know what? It's never really been an either or question.

Melanie BoylanHost

3:10

Well, I don't think so.

Melanie BoylanHost

3:11

Anyway, the best businesses do a bit of both.

Melanie BoylanHost

3:15

they just didn't have a name for it until now.

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