This truth was hard to admit (why I was sabotaging my business growth) · The Momentum Experiment · Radar

Why She Stopped Growing Her Newsletter0:37 – 3:02

Cat MulvihillHost

0:37

So this email that I mentioned at the start of the episode, it was last April, and my friend Chanelle Basilio, she writes a newsletter called Growth in Reverse.

Cat MulvihillHost

0:47

It's where she reverse engineers how successful entrepreneurs grow their newsletters.

Cat MulvihillHost

0:52

And if you are someone who creates content on the internet as part of your business strategy, you know how critical it is to have a direct line of communication when at any moment, platforms like YouTube, Meta, LinkedIn, they can suspend your account even if you did absolutely nothing wrong.

Cat MulvihillHost

1:11

You can just wake up and poof, it's gone.

Cat MulvihillHost

1:14

But more than that, when you get the right match of people who are joining your newsletter who could also benefit from what you offer, that's a key part of how you run a business and earn an income.

Cat MulvihillHost

1:26

So even though I know deep down I would actually do this kind of work for free, if I won the lottery, I'd still be helping people in some way, but I have to earn a living because I didn't win the lottery.

Cat MulvihillHost

1:39

[chuckles] So back to this email.

Cat MulvihillHost

1:42

Now, Chanelle was starting a 30-day email series with real examples of tactics and strategies for growth.

Cat MulvihillHost

1:50

And I had signed up because I knew that I needed to work on this, and I was-- [chuckles] Oh, I got-- hold on.

Cat MulvihillHost

2:01

I got a little bit lost here.

Cat MulvihillHost

2:02

[chuckles] Um, I signed up for this because I knew that this is something I needed to work on, and this was-- this series was all on real tactics and strategies for growth.

Cat MulvihillHost

2:14

I knew that I had been ignoring this for a while.

Cat MulvihillHost

2:18

Now, in the email confirmation, she asked everyone to reply with their biggest challenge right now when it comes to newsletter growth.

Cat MulvihillHost

2:29

And so this is my actual reply, by the way.

Cat MulvihillHost

2:33

So I said, "Your question about the biggest challenge has me thinking of a core issue I have and have had for a long time.

Cat MulvihillHost

2:43

I don't advertise or actively grow my newsletter because I'm not proud of it...

Cat MulvihillHost

2:49

yet.

Cat MulvihillHost

2:51

I am 100% self-sabotaging my growth because I don't want people to find out I'm a disappointment.

Cat MulvihillHost

2:59

So that's a fun admission to make." Melting face emoji.

Why She Stopped Growing Her Newsletter0:37 – 3:02

Cat MulvihillHost

0:37

So this email that I mentioned at the start of the episode, it was last April, and my friend Chanelle Basilio, she writes a newsletter called Growth in Reverse.

Cat MulvihillHost

0:47

It's where she reverse engineers how successful entrepreneurs grow their newsletters.

Cat MulvihillHost

0:52

And if you are someone who creates content on the internet as part of your business strategy, you know how critical it is to have a direct line of communication when at any moment, platforms like YouTube, Meta, LinkedIn, they can suspend your account even if you did absolutely nothing wrong.

Cat MulvihillHost

1:11

You can just wake up and poof, it's gone.

Cat MulvihillHost

1:14

But more than that, when you get the right match of people who are joining your newsletter who could also benefit from what you offer, that's a key part of how you run a business and earn an income.

Cat MulvihillHost

1:26

So even though I know deep down I would actually do this kind of work for free, if I won the lottery, I'd still be helping people in some way, but I have to earn a living because I didn't win the lottery.

Cat MulvihillHost

1:39

[chuckles] So back to this email.

Cat MulvihillHost

1:42

Now, Chanelle was starting a 30-day email series with real examples of tactics and strategies for growth.

Cat MulvihillHost

1:50

And I had signed up because I knew that I needed to work on this, and I was-- [chuckles] Oh, I got-- hold on.

Cat MulvihillHost

2:01

I got a little bit lost here.

Cat MulvihillHost

2:02

[chuckles] Um, I signed up for this because I knew that this is something I needed to work on, and this was-- this series was all on real tactics and strategies for growth.

Cat MulvihillHost

2:14

I knew that I had been ignoring this for a while.

Cat MulvihillHost

2:18

Now, in the email confirmation, she asked everyone to reply with their biggest challenge right now when it comes to newsletter growth.

Cat MulvihillHost

2:29

And so this is my actual reply, by the way.

Cat MulvihillHost

2:33

So I said, "Your question about the biggest challenge has me thinking of a core issue I have and have had for a long time.

Cat MulvihillHost

2:43

I don't advertise or actively grow my newsletter because I'm not proud of it...

Cat MulvihillHost

2:49

yet.

Cat MulvihillHost

2:51

I am 100% self-sabotaging my growth because I don't want people to find out I'm a disappointment.

Cat MulvihillHost

2:59

So that's a fun admission to make." Melting face emoji.