The Mobile User Acquisition Show
Sep 21, 2026 · 41 min · 10 segments
Most telehealth founders think AI's job is to write the ad copy faster. Vivek Girotra doesn't. He used it to figure out what his company actually stands for before he wrote a single line. Vivek is…
Shamanth RaoHost
And speaking of the process of iteration and giving feedback to the AI, You mentioned to me that one of the big inflection points was when you used to basically provide feedback with screenshots, feedback, and then things changed when basically AI started to be able to access a computer.
So talk to me about what basically the change was, how that changed things for Java when you access.
So I think this has been one of the, biggest aha moment to me, you know, the past six months.
What has happened now is that my primary interface, the computer has moved away.
Jack window has become the primary interface of knowledge work and Chrome and the browser see long as it can archive piece of human interface that the agent has to kind of contend with to get work done.
And what is really the big moment for me was just seeing when computer use came into play right because earlier ai was more as an advisor and now it has become an operator because earlier i would have to be pasting screenshots saying hey this is what i did this is what the output you apply can you suggest what the next step should be because now you can not only use the browser which you know were there for a while but can actually use a computer which is a whole different paradigm because now it can actually modify files that can load download do things for you and i think that had been amazing and a big big game changer because my role as the human being has gone from executing to supervising and i honestly didn't anticipate that the change will happen so fast
and interestingly you know it's also curious how Being able to use a computer happened after being able to use the internet.
Because if I were asked a few years ago, I would have said, well, computers are the internet of the heart, but it seems like it happened the other way around.
Again, it helps make you build a lot of your infrastructure, which is your CRM, your website.
You also expressed in preparation for this call that getting to the first three difference relatively easy and just getting back on the finish line is so much harder.
especially in the state of AI, I think it gets you to 80%, but it's the human being's job to get you from 80 to 100.
And the problem, though, is that the difference between 80 and 100 is the difference between slop and greatness.
And I think that is... core issue here that because people get that output at 80% it looks polished plausible enough that and most people just ship it but unfortunately so everyone else that's why you know you see AI ads now they look undifferentiated and quite be like what they call slob right it's AI slob you can identify these ads almost instantly this is very very taste, judgment, all these things become important.
Thinking of the social content that you, you know, mentioned, right? For my first round of creatives, I did almost 15 revisions.
It was back and forth because I would say, hey, you know, here the text is not readable or this user's face looks...
And speaking of the process of iteration and giving feedback to the AI, You mentioned to me that one of the big inflection points was when you used to basically provide feedback with screenshots, feedback, and then things changed when basically AI started to be able to access a computer.
So talk to me about what basically the change was, how that changed things for Java when you access.
So I think this has been one of the, biggest aha moment to me, you know, the past six months.
What has happened now is that my primary interface, the computer has moved away.
Jack window has become the primary interface of knowledge work and Chrome and the browser see long as it can archive piece of human interface that the agent has to kind of contend with to get work done.
And what is really the big moment for me was just seeing when computer use came into play right because earlier ai was more as an advisor and now it has become an operator because earlier i would have to be pasting screenshots saying hey this is what i did this is what the output you apply can you suggest what the next step should be because now you can not only use the browser which you know were there for a while but can actually use a computer which is a whole different paradigm because now it can actually modify files that can load download do things for you and i think that had been amazing and a big big game changer because my role as the human being has gone from executing to supervising and i honestly didn't anticipate that the change will happen so fast
and interestingly you know it's also curious how Being able to use a computer happened after being able to use the internet.
Because if I were asked a few years ago, I would have said, well, computers are the internet of the heart, but it seems like it happened the other way around.
Again, it helps make you build a lot of your infrastructure, which is your CRM, your website.
You also expressed in preparation for this call that getting to the first three difference relatively easy and just getting back on the finish line is so much harder.
especially in the state of AI, I think it gets you to 80%, but it's the human being's job to get you from 80 to 100.
And the problem, though, is that the difference between 80 and 100 is the difference between slop and greatness.
And I think that is... core issue here that because people get that output at 80% it looks polished plausible enough that and most people just ship it but unfortunately so everyone else that's why you know you see AI ads now they look undifferentiated and quite be like what they call slob right it's AI slob you can identify these ads almost instantly this is very very taste, judgment, all these things become important.
Thinking of the social content that you, you know, mentioned, right? For my first round of creatives, I did almost 15 revisions.
It was back and forth because I would say, hey, you know, here the text is not readable or this user's face looks...
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