Late Night Hunger Strategies | Take Back Control

Have you ever noticed how hard it is to stick to your diet after dinner? I mean, think about this.

You can go all day long running around, busy, job, kids, working out, blah, blah, blah, and pretty much eat clean, eat light all day long.

It's, like, not a big deal.

But then you come home, you have dinner, and the monster comes out, right? It's impossible to avoid the cra- Have you noticed that? Well, let me tell you something.

You are not alone.

In fact, a while back when we had our Las Vegas office, we had a team of registered dieticians working full-time in-house, and when they weren't working one-on-one with clients, we were working on research.

We were doing so much research.

In fact, I had two specific dieticians that were our research experts.

Most of what they did was research related.

Well, I, I will say that it's very important to put the right people in the right seats, and these individuals were great human beings, but they were terrible at social interaction.

So I had to find a better use for their unique talents and aptitude, and I was able to do that, and I was able to use a lot of the work that they provided for the company in a way that certainly informs how we coach you, teach you, guide you, support you.

And one of these research experiments that we had done was to focus on behavioral patterns related to food.

And we had, at that point, I mean, we had thousands and thousands and thousands...

I even forget how many thousands.

Uh, this go, this goes back to maybe 2015, '16 or so.

So we're easily 10 years, 10, 12 years or so ago.

And at that point, we had tens of thousands of clients come through our varied systems at that point, and we had sent out questionnaires, and some of you might have received these very same questionnaires, and some of you even were asked to further jump onto some of the workshops that we had and, you know, jump one-on-one calls with a, one of our coaches to just ask more questions.

So we compiled thousands of results, and we aggregated those results.

I mean, I wish we had AI back in those days.

[laughs] My God, it would've saved us months and months.

I would've been able to do it in 12 minutes.

But anyway.

Now, here's something interesting that we found, and let me know if this rings true with you.

The majority of people eat more total calories between dinner time and bedtime than they will eat between the moment they wake up and the start of dinner.

Think about that for a minute.