Sep 17, 2026 · 36 min · 12 segments
In this episode of the Midnight Founders Podcast, we sit down with Kristy Pack, founder of Pack Tax, to talk about building a business, navigating entrepreneurship, and what it really takes to create…
Well, give us a 30-second elevator pitch of pack tax and what you're doing and why you're so unique and different.
So think like you've been doing TurboTax and you don't want to do it on your own anymore.
Maybe you just don't want to spend the time, right? But you don't necessarily know if you're ready to make the jump to your dad's grumpy CPA that's like thousands of dollars.
Where do you go? There's this big gap in the market for just regular people that want help paying less taxes without the price tag and kind of like the formality and kind of, I don't know, of like a big CPA firm.
So it, which sounds like not that innovative, but actually in my industry, it pretty much is because you don't see a lot.
That's that we have like, like, uh, do it yourself or kind of like low income directed tax prep, or you have CPA firms, right? Like where
is there, have you seen over time? Is there like an income range of people that are W2 employees where you can help them the most?
So, like, our W-2 is tricky, right? But, like, higher W-2 employees, absolutely.
You know, they're in the service industry or they're a realtor or an insurance agent.
Well, give us a 30-second elevator pitch of pack tax and what you're doing and why you're so unique and different.
So think like you've been doing TurboTax and you don't want to do it on your own anymore.
Maybe you just don't want to spend the time, right? But you don't necessarily know if you're ready to make the jump to your dad's grumpy CPA that's like thousands of dollars.
Where do you go? There's this big gap in the market for just regular people that want help paying less taxes without the price tag and kind of like the formality and kind of, I don't know, of like a big CPA firm.
So it, which sounds like not that innovative, but actually in my industry, it pretty much is because you don't see a lot.
That's that we have like, like, uh, do it yourself or kind of like low income directed tax prep, or you have CPA firms, right? Like where
is there, have you seen over time? Is there like an income range of people that are W2 employees where you can help them the most?
So, like, our W-2 is tricky, right? But, like, higher W-2 employees, absolutely.
You know, they're in the service industry or they're a realtor or an insurance agent.
The rest of this transcript — segmented and speaker-labeled, so you land on the exact moment something was said
Search every transcript — by keyword, by phrase, or by meaning, across every show Radar indexes
Trends — what is surging across podcasts, measured against its own baseline
Alerts — when a name you follow appears in a newly indexed episode
No account is needed to search Radar.
