Oct 15, 2026 · 30 min · 8 segments
What does it take to build a business in the ever-evolving world of technology? On this episode of the Midnight Founders Podcast, we sit down with David Martineau of Nimblewire to talk…
And you, it seems like you work with entrepreneurs and those that are building their companies and that's your audience really.
Um, people who are risk takers, you know, the temple, typical entrepreneur who can move fairly quick.
I would say probably just the general lack of understanding on how software is developed, what's involved, some of the controls we've got to put in place, the fact that software has bugs.
You tend to, as a customer coming in, you tend to want the kitchen sink, not realizing you might be introducing more bugs into the software or whatnot.
So I think the main thing I've learned is just to make sure we establish a long-term relationship with them because they're not going to just get something that's going to work out the gate.
I think the more that you learn about it, the more you realize everybody doesn't have everything figured out.
Entrepreneurs that are building successful companies don't know the computer science side.
And so I think the key, we talk about this in class at UVU the other day, the key is surrounding yourself with people that can help offset your weaknesses and like help you build your company even though you have those blind spots.
So it sounds like you kind of fill a blind spot for a lot of the entrepreneurs that you work with.
We are painfully aware that we don't have the sales and marketing piece figured out.
When you're first starting out, so many of them think, if I build it, they'll come.
And you, it seems like you work with entrepreneurs and those that are building their companies and that's your audience really.
Um, people who are risk takers, you know, the temple, typical entrepreneur who can move fairly quick.
I would say probably just the general lack of understanding on how software is developed, what's involved, some of the controls we've got to put in place, the fact that software has bugs.
You tend to, as a customer coming in, you tend to want the kitchen sink, not realizing you might be introducing more bugs into the software or whatnot.
So I think the main thing I've learned is just to make sure we establish a long-term relationship with them because they're not going to just get something that's going to work out the gate.
I think the more that you learn about it, the more you realize everybody doesn't have everything figured out.
Entrepreneurs that are building successful companies don't know the computer science side.
And so I think the key, we talk about this in class at UVU the other day, the key is surrounding yourself with people that can help offset your weaknesses and like help you build your company even though you have those blind spots.
So it sounds like you kind of fill a blind spot for a lot of the entrepreneurs that you work with.
We are painfully aware that we don't have the sales and marketing piece figured out.
When you're first starting out, so many of them think, if I build it, they'll come.
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