Host Michael Coombs interviews luxury wedding and event planner Andrea Eppolito about making a clean-break repositioning from high-volume work to a personal, intentional luxury brand. Eppolito describes letting go of the need to take every inquiry, overcoming fears that the phone wouldn’t ring again, and clarifying who she serves by removing misaligned portfolio content, rebuilding her website, refining messaging, and only accepting ideal clients—taking just two weddings from 100+ leads during a difficult transition year. She explains how a “board of directors” led by her husband and strategist Sean Lowe supported the shift. Discussing pricing (starting around $2,500 per person) and high-end clients, she says they buy tailored, granular decisions and access to top talent. She also outlines industry changes driven by social media, reduced gatekeeping, and AI, redefining luxury as personal, intentional, and irreplicable.
00:00 Luxury Is Personal
00:19 Meet The Guest
00:54 Letting Go Of Volume
03:29 Fixing Brand Confusion
07:22 The Hard Reset Year
10:28 Why A Clean Break
13:27 Fear And Support System
18:12 Quoting Ultra Luxury Budgets
22:12 What Clients Really Buy
25:43 Industry Shifts And AI
30:12 Defining Luxury Today
30:52 Closing And Subscribe
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Michael Coombs
Andrea Eppolito
Andrea EppolitoGuest
Michael CoombsHost