Episode 41 | Are You Optimizing Yesterday Instead of Building Tomorrow? | Brian Solis

It's so drastically different, right? Where you could think of digital as being, you know, more of a step change.

And this is just like a complete reinvention.

Absolutely.

So could you walk through what the five stages are?

I do want to put a caveat out there, though, that they're going to change this year.

Yeah.

and it's because there's been a tremendous amount of progress in the last year.

The original model and the two initial reports had the stages as evaluator, So this is an organization that's imagining, they're assessing, they're reviewing, they're exploring.

And then you had the experimenter.

So these are proofs of concepts.

These are pilots.

These are proving out these investments.

These are reporting back.

These are getting the stakeholders involved from across the organization as this starts to kind of make more sense.

So it's not just so isolated.

But as you can imagine, there's a lot there beyond just doing and experimenting.

There's Things like data governance.

There's things like AI governance.

There's things like skills and development.

And then, so it's evaluator, experimenter, and then you have expander.

And these are organizations that are recognizing the potential, and now they're starting to think bigger.

They're starting to collaborate.

This COE, the center of excellence, maybe starts to evolve from... just a resource center into a driver, like a cross-functional driver.

And then the next stage after that is Advancer.

So this is the operationalization of these types of programs we're looking at.