Business Bootcamp: My 20min Instagram Profile Audit For More Leads

Now, the first thing I want to say is I want you to think about your Instagram like a shop front, okay? So you're walking down the street, okay? Picture the high street, all the shops are on the street.

You start walking up to the store, you turn your head and you start looking at the shop window from top to bottom, okay? You've got...

The big heading, the brand at the top, that's like a logo, no doubt.

Then you scan the shop window.

There's things in the shop window.

You probably look inside to see what's inside the store.

Okay.

And at that point in time, you decide to either stop and go in or you keep walking.

And online people make that decision in even less time.

So if you post something like a reel and it gets pushed out to non-followers and they liked what they saw and then they click on the reel to go to your Instagram account, but they don't hit follow, that's because they weren't enticed enough to come into your store essentially.

So hopefully by the end of this audit, you should be able to see an increase hopefully in followers because people who are landing on your page actually then convert across.