The Associate Model Is About To Break

now? So what I've basically said is that the biggest risk to see a multi-associate leverage practice is that your associates can go and make 250k seeing half the volume that's the risk and so i guess where the traumas have you have coaches and coaching services promoting big massive practices super high volume Um, you know, get as many people million a month or two million a year, make 500 K a month, like some of the claims.

It's like to do that, you needed an insane amount of volume, uh, that volume, therefore you need other people.

And so you're going to rely to do that.

Uh, and if it's 200 plus, they're thinking, I will go and do this myself.

and see half and own a hundred percent of the pie.

We all know not that pretty on the other side, but that doesn't stop people from starting business.

The problem is the entire model is based off of the leverage of those associates.

And so your risk that is introduced, an associate being good and then getting an idea that they can go off and do it themselves.

That's the, that's the risk that's introduced.

And so if you want to have a high end practice, You have to introduce by nature the associate.

That associate gets good leave tomorrow or three months from now.

Constantly churning through associates, hoping that one of them is going to stick.

And then if you do get them to stick, they're likely...

Maybe not what you know with other practitioners, but I would say that they're likely under what your performance metrics need to be.

therefore you're getting a smaller margin from

yeah so so you get an a player as these ceos will tell you but an a player is more than likely going to be a business owner that's how that is so then it's like you get a b player but then a b player is actually not that profitable so you can't run that practice that you think you want to run because they're not the person

and because of the time that the primary principle or the owner is full and so the the moment that they're you know utilizing going on now uh it's to drive these associates um what most people do hour or two away from being able to just run their own ads themselves yeah

yeah i mean like yeah the skill acquisition is actually achievable now you like realistically you can if you sat down and committed an hour a week you probably within a month you've got it somewhat 80 20 yeah

yeah so It's an interesting, I think that there are, and again, like I don't represent anybody in here.

I'm just saying what I see having worked with a lot of co-practors.

So I don't represent either side.

I want them all to win and I'd want everybody to do good.

It feels like there's a blind eye when it comes to this.

It's like you've got your biz on, you think that you've got to grow, you think you've got to grow revs.

to get to your goal but in order to grow you're able to leverage some and i don't think that the associate wants to be leveraged i feel like that's like an immediate agreement that they come into when they're learning but i think that's enough i know i'm getting less than i would if i was doing x and and uh from the bespoke too recently it's only really the one doing the advertising So the ones who are doing the additional work where they feel like the owner is not coming to the table, they're the ones who are like, mate, I saw the brand.