A Couple of Whoopsie Posts

We make mistakes.

We get it.

But we've got ways to deal with making mistakes.

And I think people think they put up one post, it goes badly.

That's their reputation tarnished.

And it is just not the case.

The case of being online is literally an hour event.

And then you've got to make a new thing.

So I'm going to kick this one off and then I'll let you talk through your one-eighth because I know the one you're going to talk about.

So great advice this time around, but I just don't even know how to take this.

So the advice was if you run a $49 offer on Facebook as an advertising thing, you're probably going to get leads, like more leads, but they're going to be lower quality.

We don't need to talk about that.

Because they're there for a discounted offer, your retention of those patients will be lower, typically.

That's what they say.

So sometimes having a $49 offer is actually a bad thing because you don't get the retention on the back end and you'd be better off with a more expensive offer up front to get higher quality leads.

I was like, okay, interesting.

Then I went on ad library.

looked up his clinic, he runs a $49 offer.

And I'm like, brother, the advice is good, but can you sit there and say that and then have the thing that you're advising against? And I don't know if there's more history to this because I've seen other bits of advice that have gone out there that have absolutely ruined someone's business.

But it's just like, what are we talking about? What's going on with some of this content? That math one that you sent me the other day, my...

ears and eyes were bleeding.

I'm not joking.

It was the worst minute of my life.

Tell me about