#380: The Truth Is Hard to See from Inside It

The background and the impetus for this episode, this series existing, is because I had this summer two retreats that were back to back.

And these firms could not be more different.

I mean, there is nothing alike about these firms.

The owners are completely different, except that they're both awesome.

So I will say that.

We have incredible clients.

So incredible owners, clients.

But the firm size is entirely different.

The culture is entirely different.

The practice areas are... couldn't be on opposite and more opposite ends of the spectrum.

There's nothing alike about these firms at all.

But one of them knew something was off.

And so you'll hear about that.

The other one didn't know something was off.

Basically, what I'm trying to say is one of them knew that they couldn't see the truth of the situation.

The other one was oblivious and did not realize that they couldn't see the truth of the situation.

So we're going to talk about both because for both firms, they couldn't see the truth of the situation.

that they were in.

And so that's what we really worked on together.

Now, I'll give you a glimpse of the first scenario, the second scenario, and then we're going to dig more into those in the subsequent episodes.

The first scenario, or the first firm.

The first firm, by all measure, hit a stride as a firm.

And And every which way that could mean success, they were experiencing success.

And they've been working their butts off since I've known them and then even before I knew them, right? So they've been working towards hitting this kind of stride for a long time.

And they're hitting their stride.