How Archer Landscape Design Rebranded After 18 Years to Attract Better Clients

**After 18 years in business, how do you know when it's time to rebrand your landscape company? And what happens when you invest in better SEO, professional video, and a stronger sales process?** **In this episode of The Landscaper’s Guide, Jack Jostes sits down with brothers Aaron and Paul Doud, owners of Archer Landscape Design in Magnolia, Texas. They share how they transitioned from Archer Services to a more recognizable brand, recovered from declining SEO leads, and invested in video marketing to build trust with high-end residential clients. They also discuss hiring dedicated managers as their company grew to around $5 million in revenue, using AI to document operating procedures, and why a consistent sales process matters more than ever as homeowners begin bringing AI-generated landscape designs to their consultations.** **You'll Learn** - **Why Aaron and Paul decided to rebrand after nearly two decades in business** - **How SEO and professional video help attract and build trust with high-end clients** - **When to hire dedicated managers and build stronger business systems** - **How AI can streamline operations and improve landscape design conversations** - **Why following a consistent sales process creates a better customer experience** **Connect With Today's Guests** **🌳 Archer Landscape Design:** https://archerlawns.com/ **👤 Connect with Aaron Doud:** https://www.linkedin.com/in/aaron-doud-71594927/ **📸 Company Facebook:**https://www.facebook.com/archerlawnservices/ **🏢 Company Instagram:** https://www.instagram.com/explore/locations/863440417167824/archer-services/ **Schedule a 15-Minute Marketing Brainstorm with the Ramblin Jackson strategy team https://landscapersguide.com/brainstorm/** **Get Started With The Landscaper's Guide** **🎧 Watch the full episode + read the transcript:** https://landscapersguide.com/podcast/ **🥓 Tell us where to send your beef jerky:** https://landscapersguide.com/toolbox **📅 See upcoming live and virtual events:** https://landscapersguide.com/events