Sep 5, 2026 · 48 min · 10 segments
### 🗒️ EPISODE NOTES Peter Roth returns for his second appearance on The Kitchen Table Podcast, this time bringing detailed numbers and frameworks.Scalify specializes exclusively in human-driven…
Peter RothGuestKen BadenHost
I would say, I think if I went through my numbers right now, I would say probably two thirds happen to be insurance and a third happened to be retail.

I think it's just that most, I think it's just most people in insurance are like actively out there shopping for roofing leads.

It seems like the retail guys, they're not out there necessarily shopping for roofing leads.

But, you know, now in this modern era, which, you know, as well as everybody's like everyone's out there pushing everybody to, you know, steer more towards retail because private equity doesn't like insurance.
think that's really the big you think that's the main driving force behind that? Because you're the first person I've heard say that, which I think it's funny.

I mean, I surround myself with people like you and the Lance Bachmans of the world.

I would say, I think if I went through my numbers right now, I would say probably two thirds happen to be insurance and a third happened to be retail.

I think it's just that most, I think it's just most people in insurance are like actively out there shopping for roofing leads.

It seems like the retail guys, they're not out there necessarily shopping for roofing leads.

But, you know, now in this modern era, which, you know, as well as everybody's like everyone's out there pushing everybody to, you know, steer more towards retail because private equity doesn't like insurance.
think that's really the big you think that's the main driving force behind that? Because you're the first person I've heard say that, which I think it's funny.

I mean, I surround myself with people like you and the Lance Bachmans of the world.
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