Normalizing Pleasure ~ A Conversation with COTR’s Alicia Sinclair

So when we first jumped on, before we started recording, I asked you how to pronounce, but we'll start with this.

You are the founder of children of the revolution, which is C O T R.

And, And you made the decision to launch three distinct brands under that company.

So can you tell us a little bit about your journey to founding this company? Why the three brands?

So to answer your first question, I had worked in the sexual wellness space.

I started right out of college in administration, like just took a job as a receptionist.

It was sort of a like a happy accident that I ended up in this industry.

And, you know, I started working at one company.

I loved it.

And then I was like, sales is where it's at.

I moved into that.

And so I had a progression of sort of starting at the bottom.

of the industry and working my way up.

And in doing that, I had been in sales in several different companies.

And I worked for two companies back to back that had been acquired by private equity companies.

And if you've never gone through that process, it's basically like somebody comes and all of a sudden starts taking control of a company.

And all of a sudden, what used to be the way people worked and who was important is completely different.

And so I went through that two times.

And the second time we, you know, went through that experience, I was a vice president of sales.

It's 35.

And I was like, I think maybe I might be done with this business because putting, you know, when you're in a sales role, it's an extensive amount of travel and sort of like loss of your personal life.

So traveling hundreds of thousands of miles a year, you're constantly, presentations.

And when you do all that, you build a company, sort of lose your stake in it when somebody takes it over.

So like, I don't know, like kind of like broke my spirit a couple of times.

It's sort of like the best way I can put it.