Sep 16, 2026 · 34 min · 10 segments
What's the US smart home market really worth, and where's the growth coming from? In this episode of The Integration Conversation, host James Bliss sits down with Ryan Bardach, CEDIA's Director of…
Ryan BardachGuest
James BlissHost
Eric VoyerGuest
Ryan, tell me, what was the single like most surprising or important finding of this year's report?
And in conjunction with Farnsworth, we have determined that the estimated U.S. market size for integrators is $33.8 billion.
We can't draw a direct parallel for various methodology reasons, but that does track with what we've seen.
With the help of Farnsworth, we were also able to determine an estimated number of actual people doing integration work in the US.
So we called small companies, firms with one to five employees, midsize was six to 20 and larger firms were 20 or more employees.
And we were able to break down how much of that 33.8 billion was being done by small firms, midsize firms, and larger firms.
And, and just for example, we were able to determine that despite having the fewest number of firms, large firms were taking a disproportionately large percentage of that 33.8 billion.
Yeah, I thought that was really interesting as well, because, you know, it's like 15% of the firms are large firms, but they're making up almost half of it.
And, you know, it's kind of one of those opportunities and threats at the same time, when you think about it, because the large firm, obviously, they might have the resources, but these smaller firms... tend to be a little more one-on-one in those integrations.
So, you know, it's one of those things, it depends on how you position it, but it's both a strength and a weakness for the market.
Yeah, great insight for our integrators across the spectrum as well to be able to see what's happening in the space that they're playing in, but also what the growth opportunities for them.
And it sounds like, you know, as everybody scales up, there's a big piece of the pie for them to be involved in.
Yeah, and we may dive into this a little bit more, but one of the things that I was surprised at was this market is strong.
Ryan, tell me, what was the single like most surprising or important finding of this year's report?
And in conjunction with Farnsworth, we have determined that the estimated U.S. market size for integrators is $33.8 billion.
We can't draw a direct parallel for various methodology reasons, but that does track with what we've seen.
With the help of Farnsworth, we were also able to determine an estimated number of actual people doing integration work in the US.
So we called small companies, firms with one to five employees, midsize was six to 20 and larger firms were 20 or more employees.
And we were able to break down how much of that 33.8 billion was being done by small firms, midsize firms, and larger firms.
And, and just for example, we were able to determine that despite having the fewest number of firms, large firms were taking a disproportionately large percentage of that 33.8 billion.
Yeah, I thought that was really interesting as well, because, you know, it's like 15% of the firms are large firms, but they're making up almost half of it.
And, you know, it's kind of one of those opportunities and threats at the same time, when you think about it, because the large firm, obviously, they might have the resources, but these smaller firms... tend to be a little more one-on-one in those integrations.
So, you know, it's one of those things, it depends on how you position it, but it's both a strength and a weakness for the market.
Yeah, great insight for our integrators across the spectrum as well to be able to see what's happening in the space that they're playing in, but also what the growth opportunities for them.
And it sounds like, you know, as everybody scales up, there's a big piece of the pie for them to be involved in.
Yeah, and we may dive into this a little bit more, but one of the things that I was surprised at was this market is strong.
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