Michael Weaver is hosting a FREE live training this Thursday, September 17th at noon CST, showing you exactly how to pivot into a life insurance conversation during any auto, home, or renters quote, without sounding pushy and without risking the P&C deal you’re already closing.
👉 SAVE YOUR SEAT: https://bit.ly/life-pivot-webinar
Watch the full episode on YouTube: HERE
What’s in this episode:
Most agents make life insurance conversations harder than they need to be. In this episode, Michael flies solo to break down a simple three-question framework, what he calls his three W approach, that helps agents write more life insurance policies and more premium without feeling like a pushy salesperson. After coaching over 18,000 insurance professionals since 2018, Michael has found these three questions work across every carrier and every type of sales conversation, whether it’s a new business call or a pivot off a service opportunity.
Michael walks through exactly what to ask and demonstrates it live: what is the plan, would it be important, and why would it be important. Instead of convincing a customer they need coverage, these questions let the customer qualify themselves and explain in their own words why a plan matters, making the conversation easier and the premium higher.
\[00:00] Why you’ll never struggle with life insurance again
\[01:00] You learn by doing, not by listening
\[02:00] Free life insurance training every Thursday in September
\[04:00] Introducing the three W approach
\[05:00] The three questions: what, would, and why
\[06:00] Live demo: turning a service call into a life insurance sale
\[08:00] What to do when a prospect says no
\[10:00] Why this makes you a professional, not a policy slinger
\[12:00] Take action today and join the Thursday trainings
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