Instagram Reach: Adam Mosseri Answers Your Questions

Welcome back.

Let's start with all the reach-related questions, and the first one: Do paid ads affect organic reach? A lot of times it really feels like Instagram wants you to pay for reach.

Here's Adam's answer to this question.

No.

Buying ads on Instagram isn't going to increase or decrease your organic reach.

We also don't suppress reach to get people to buy ads, contrary to that accusation that we get all the time.

It would make no sense.

If you're creating content that people are gonna be excited to interact with, and that's gonna mean that they use Instagram more, it's in our interest as a business to connect them with your content, because then we can easily sell, uh, advertising slots to other advertisers elsewhere.

Um, so we do try and make sure that organic is trying to show you the best possible content for you, and ads are trying to show you the best, most relevant ads for you, and you can use one or the other, and they will not affect, uh, each other.

It's not actually, um...

They're not connected that way.

All right, there you have it.

Let's move on to the next one.

Does hiding likes harm reach? If you're not aware, you can turn off visible like counts on your posts, meaning that people cannot tell how many likes your posts have received.

Here's the answer to the question about whether or not hiding likes harms reach.

No, it doesn't.

So tho- for those of you who don't know, you can actually turn off the like count on a post when you post it.

It's in Advanced Settings.

You can actually also turn off like counts on all your f- posts in your feed as you want.

That's also in Settings.

And doing either is not gonna affect your reach.

Let's move on to the next reach-related question.

Have you limited the reach of AI videos? I definitely understand where this person is coming from.

Many times I have watched a video and halfway through I realize that it's AI and I don't want to see it.

Here's Adam's answer.