Brixton Albert CEO of Performance Golf

**Is your practice bucket actually making you worse?** In this episode of the **IMAGEN Golf Podcast**, Daniel Guest sits down with **Brixton Albert**, the visionary Founder and CEO of **Performance Golf**. Brixton has turned the world of golf instruction on its head, moving away from "band-aid" tips and building a digital empire that provides over 300,000 golfers with a structured, professional roadmap to lower scores. Daniel and Brixton dive deep into the "Root Flaw" philosophy—explaining why most amateurs fail by trying to fix ten symptoms instead of one cause. They also discuss the intersection of technology and "feel," the engineering behind the viral **Straight Stick**, and how AI is changing the way we practice in our backyards. **In this episode, you’ll learn:** - **The "Root Flaw" Discovery:** How to stop chasing symptoms and start fixing the source of your slice or hook. - **Scaling Success:** How Brixton partnered with legends like David Leadbetter and Hank Haney to bring world-class coaching to the masses. - **The Power of Instant Feedback:** Why training aids like the Straight Stick are bridge-builders between "feel" and "real." - **The Future of the Game:** How AI and 3D motion capture are making the 100-shooter’s practice more effective than ever before. Whether you’re a scratch player or struggling to break 100, this conversation is a masterclass in how to simplify your improvement and stop practicing your mistakes. > **"Most golfers are drowning in information but starving for a plan."** — Brixton Albert **Connect with our Guest:** - **Website:** PerformanceGolf.com - **Instagram:** @PerformanceGolf **Connect with IMAGEN Golf:** - **Website:** IMAGENGolf.com - **Twitter/X:** @Imagengolf - **Host:** @ImagenGolf