What happens when a former corporate communicator reads that children's media overwhelmingly casts the predator as male and the prey as female? If you're Gian Schauer, you build a brand that does it differently.
Gian, a Club Jam member from Santa Fe, New Mexico, is the founder of Fierce and Sweet, a kids' apparel line with one simple rule: pick your animal first, then pick your color. Fierce and Sweet. For kids to be both. In this conversation with Flora Mercury, Gian shares how a little girl who loved snakes and princess dresses sparked the idea, how her journalism background still shapes the way she listens to her customers, and how AI turned her design ideas into real products.
In this episode:
- How Gian found Club Jam at a SCORE event, and the light bulb moment that followed
- Building Claude skills for marketing, social media and wholesale
- The connector that scans her email for invoices so nothing slips through
- A Go-Giver idea that became a coloring contest and free coloring pages for local preschools
- What's next: youth sizes and the return of her Women Warriors line in 2027
- Her best advice for beginners: play with it. "You're not going to break the heart of Claude."
Got little ones ages 2 to 7? Grab Gian's 12 free critter coloring pages and enter her coloring contest for a chance to win a $35 gift card. Entries close November 1: https://fierceandsweet.com/pages/coloring-contest
Shop Fierce and Sweet: https://fierceandsweet.com
Follow Gian on Instagram and TikTok: @fierce\_and\_sweet
Learn more about Club Jam at https://jamout.ai
