The Hairstylist Rising Podcast
Aug 6, 2026 · 42 min · 13 segments
## Grab CRACK THE CODE TRIAL REELS at a discount In this episode I'm catching up with Rebecca Taylor about the Instagram…
It reminds me of, the analogy I always come back to is like, if Netflix were still just sending out videos in the mail in the current, you know, like, economy that we're in, in the current, like, you know, evolution of entertainment that we're in, they would've gone out of business, right? So it's like they shifted and evolved and basically created a new category.
But like, you know, it's, it's one of those things where the delivery, it's like still movies, it's still TV shows, right, but the delivery has evolved to meet people where they're at.
And I think that's where, in every kind of marketing, like, it, it's like the fundamental's same, but changing that delivery in order to, you know, get to people and meet people where they're at is everything.
When it comes to format for trial reels, is there a format that you find works best?
And befo- okay, so I personally just only do text on screen, like hook on screen B-roll videos.
And my f- other than that being the actual format of the content itself, my messaging and all the text that I use, that can vary quite a bit.
And the worksheet I have in the course is called, um, Creating Your Online Lore.
It reminds me of, the analogy I always come back to is like, if Netflix were still just sending out videos in the mail in the current, you know, like, economy that we're in, in the current, like, you know, evolution of entertainment that we're in, they would've gone out of business, right? So it's like they shifted and evolved and basically created a new category.
But like, you know, it's, it's one of those things where the delivery, it's like still movies, it's still TV shows, right, but the delivery has evolved to meet people where they're at.
And I think that's where, in every kind of marketing, like, it, it's like the fundamental's same, but changing that delivery in order to, you know, get to people and meet people where they're at is everything.
When it comes to format for trial reels, is there a format that you find works best?
And befo- okay, so I personally just only do text on screen, like hook on screen B-roll videos.
And my f- other than that being the actual format of the content itself, my messaging and all the text that I use, that can vary quite a bit.
And the worksheet I have in the course is called, um, Creating Your Online Lore.
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