Jun 30, 2026 · 29 min · 13 segments
Contact Heather: helloheatherpod@gmail.com Interested in a Class at your salon OR Coaching: [CLICK HERE](www.heatherpodlesney.com/contact) Grab the Know Your Numbers Worksheet…
And as somebody who has been growing my social platforms, and I have almost 30,000 followers across all platforms now, I've been working really hard at it for the last two, well, about a year and a half, and posting daily all of the things.
And And because I am working on my personal brand, but also I am, I wanted to understand social media more because although there's analytics and metrics and all of these things, there is not always like this number that lives on.
um in social media it's not like this many clients were attracted yes if you ran like an ad strategy or something on social media uh but for the most part if you don't have if you know you're a salon owner you're an independent stylist that does not have the um the funds or the budget to run social media ads and to run them correctly um or a huge budget it's challenging to know exactly who got in your seat just because of social media when you're very small.
And so when you're larger, it's easier because you have all of the things set up.
But also, I am completely aware of the fact that when you are small or when you're an independent stylist or when you're a small salon, a suite owner, you don't always have all of those resources ready to go.
And so sometimes you don't have that exact number that you're looking for to be able to tell your team or a new stylist, hey, listen, because I'm even finding some of the new stylists, some of them don't want to be on social media, which is wild to me.
But what a great way to attract new clients or for your clients to actually get to know, like, and trust you before they even get in your chair is to use social media.
And as somebody who has been growing my social platforms, and I have almost 30,000 followers across all platforms now, I've been working really hard at it for the last two, well, about a year and a half, and posting daily all of the things.
And And because I am working on my personal brand, but also I am, I wanted to understand social media more because although there's analytics and metrics and all of these things, there is not always like this number that lives on.
um in social media it's not like this many clients were attracted yes if you ran like an ad strategy or something on social media uh but for the most part if you don't have if you know you're a salon owner you're an independent stylist that does not have the um the funds or the budget to run social media ads and to run them correctly um or a huge budget it's challenging to know exactly who got in your seat just because of social media when you're very small.
And so when you're larger, it's easier because you have all of the things set up.
But also, I am completely aware of the fact that when you are small or when you're an independent stylist or when you're a small salon, a suite owner, you don't always have all of those resources ready to go.
And so sometimes you don't have that exact number that you're looking for to be able to tell your team or a new stylist, hey, listen, because I'm even finding some of the new stylists, some of them don't want to be on social media, which is wild to me.
But what a great way to attract new clients or for your clients to actually get to know, like, and trust you before they even get in your chair is to use social media.
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