Sep 9, 2026 · 31 min · 9 segments
Week one of college football offers more than wins and losses; it offers a powerful lesson in how we respond when things don't go according to plan. From unexpected delays and disruptions to the…
Milt LowderHost
Drew BrannonHost
You know, it's a really unique thing to spend somewhere between nine to 10 months building towards something.
Like like there you think about what industry are you in? I don't know that you do that in in a similar way when in the sense of like no one had played a football game in nine or 10 months.
They had not played a competitive game for almost a year, you know, not quite a year, but almost a year, depending on when their season ended with nine to 10 months.
And so they've literally spent nine or 10 months all building toward this like three and a half hour thing.
And so you think about like, what are some of the implications of that? Let's start there.
When you spend that much time building toward this like, hey, first game, first game, what does that do to people kind of heading into it?
Yeah, so even thinking about building into it, another component of that is how many times in life or in business are you working towards or for not? And you get zero feedback from the market.
what's your scheme looking like? What's your talent? How do they measure? I mean, you've got some idea because maybe you've got some, but in today's age, What's the chemistry of the team? How are they going to respond? So the spring practice and preseason and camp, you're going to challenge them and go through some adversity, but you really get zero feedback from the market.
And so there's so much anticipation, so much energy build up to this first game and you only get guaranteed 12 games a year.
And so I think the psychology behind that, the anticipation one is how do you coach the grind? How do you how do you as a coach make it creative and make it innovative and And just nuance enough to fight the what was a podcast we did that time or the video, the mundanity of excellence, whoever wrote that book.
You know, it's a really unique thing to spend somewhere between nine to 10 months building towards something.
Like like there you think about what industry are you in? I don't know that you do that in in a similar way when in the sense of like no one had played a football game in nine or 10 months.
They had not played a competitive game for almost a year, you know, not quite a year, but almost a year, depending on when their season ended with nine to 10 months.
And so they've literally spent nine or 10 months all building toward this like three and a half hour thing.
And so you think about like, what are some of the implications of that? Let's start there.
When you spend that much time building toward this like, hey, first game, first game, what does that do to people kind of heading into it?
Yeah, so even thinking about building into it, another component of that is how many times in life or in business are you working towards or for not? And you get zero feedback from the market.
what's your scheme looking like? What's your talent? How do they measure? I mean, you've got some idea because maybe you've got some, but in today's age, What's the chemistry of the team? How are they going to respond? So the spring practice and preseason and camp, you're going to challenge them and go through some adversity, but you really get zero feedback from the market.
And so there's so much anticipation, so much energy build up to this first game and you only get guaranteed 12 games a year.
And so I think the psychology behind that, the anticipation one is how do you coach the grind? How do you how do you as a coach make it creative and make it innovative and And just nuance enough to fight the what was a podcast we did that time or the video, the mundanity of excellence, whoever wrote that book.
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