Sep 21, 2026 · 48 min · 10 segments
This week on The Gippsland Builder, we're pulling back the curtain on some of the industry's oldest tricks, and why they cost buyers more than they realise. Trav and Josh sit down with Lochlin Wall…
Lochlin WallGuestTravHostJoshHost
once you're in the trap, then we start with the ridiculously low base price that you can't actually get a house for.
And you ask people for some money and you get a commitment and they're really, really excited.
rate.
So you talk.
very briefly and quickly then about that price trap, if you like, or what happens when they fall into the rabbit trap, right? I love that.
I'm going to use that now.
I hate it, but I love it.
The rabbit trap, right? So explain what is the base price trap? That is what I'm going to call it because that's the word and that's the thing that they do, right? They give you this base price.
Tell us and break it down.
Base price means what? Nothing.
In some ways, it's the hard thing to break down because depending on who you're talking to, in some ways it varies.
There's some builders out there that the base price, well, yeah, no, there is.
Oh, yeah.
There's even been ones over the years, like simple things like the base price.
once you're in the trap, then we start with the ridiculously low base price that you can't actually get a house for.
And you ask people for some money and you get a commitment and they're really, really excited.
rate.
So you talk.
very briefly and quickly then about that price trap, if you like, or what happens when they fall into the rabbit trap, right? I love that.
I'm going to use that now.
I hate it, but I love it.
The rabbit trap, right? So explain what is the base price trap? That is what I'm going to call it because that's the word and that's the thing that they do, right? They give you this base price.
Tell us and break it down.
Base price means what? Nothing.
In some ways, it's the hard thing to break down because depending on who you're talking to, in some ways it varies.
There's some builders out there that the base price, well, yeah, no, there is.
Oh, yeah.
There's even been ones over the years, like simple things like the base price.
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