3 Trends to Watch at IBC 2026

Sam, let's start from the top.

What do you believe is the number one question attendees will be hoping to get an answer to at IBC this year? What is on everyone's mind?

I will not surprise anyone by saying that AI is probably gonna be the most trendy topic at the event.

And obviously with all the providers, whether it's on the linear workflows and digital workflows, everybody's like experimenting or doing stuff in AI.

I think the biggest thing will be the difference between who started working on it two, three years ago and who started working on it six months ago.

Because the maturity around AI products is very different between one or the other.

And you can very rapidly smell who's just dipping their toes into it versus who has actually been working on it for a little while.

So I guess the question is the same in every organization.

How do you actually deploy AI inside an organization? Is it at a vertical level or...

transversal level across the board, which is probably the hardest part because it requires a lot of alignment internally.

So yeah, I'm just keen on seeing myself just a lot of different use cases.

We're doing some great stuff on the live-like side of things and trying to like really be that orchestration layer, but I'm very keen to see how our technology can actually plug and map to other technology providers who are doing stuff on their own level and where the combination actually drives a lot of value for organizations.

Is there anyone you've identified or seen in the market that you're particularly keen to get an eye or get a closer look into while you're there?

I mean, on our side, there's obviously the expertise that we've built on the digital side of things.

So we have a pretty good idea of how to plug our technology to digital workflows.

What I'm very excited about is to see how we can plug our technology on the linear side of things, right? We know we can already do a lot on the editorial side of things, just in terms of grabbing a clip, pushing it on different platforms.

But what can we do that has an impact on the linear side of things? There's obviously the graphics that is a natural one of seeing how that engagement can actually automatically create visuals that come for the on-air editorial line.

But I want to see what else is there.

What can we do with cameras? What can we do with the multiple angles? Who has what to offer? Because I feel like it's hard for somebody to understand how much we have done on AI just as Live-like by ourselves and beyond the original core Live-like infrastructure.

So I'm very keen to see who else has been working well on AI in the industry.

Sam, let's start from the top.

What do you believe is the number one question attendees will be hoping to get an answer to at IBC this year? What is on everyone's mind?

I will not surprise anyone by saying that AI is probably gonna be the most trendy topic at the event.

And obviously with all the providers, whether it's on the linear workflows and digital workflows, everybody's like experimenting or doing stuff in AI.

I think the biggest thing will be the difference between who started working on it two, three years ago and who started working on it six months ago.

Because the maturity around AI products is very different between one or the other.

And you can very rapidly smell who's just dipping their toes into it versus who has actually been working on it for a little while.

So I guess the question is the same in every organization.

How do you actually deploy AI inside an organization? Is it at a vertical level or...

transversal level across the board, which is probably the hardest part because it requires a lot of alignment internally.

So yeah, I'm just keen on seeing myself just a lot of different use cases.

We're doing some great stuff on the live-like side of things and trying to like really be that orchestration layer, but I'm very keen to see how our technology can actually plug and map to other technology providers who are doing stuff on their own level and where the combination actually drives a lot of value for organizations.

Is there anyone you've identified or seen in the market that you're particularly keen to get an eye or get a closer look into while you're there?

I mean, on our side, there's obviously the expertise that we've built on the digital side of things.

So we have a pretty good idea of how to plug our technology to digital workflows.

What I'm very excited about is to see how we can plug our technology on the linear side of things, right? We know we can already do a lot on the editorial side of things, just in terms of grabbing a clip, pushing it on different platforms.

But what can we do that has an impact on the linear side of things? There's obviously the graphics that is a natural one of seeing how that engagement can actually automatically create visuals that come for the on-air editorial line.

But I want to see what else is there.

What can we do with cameras? What can we do with the multiple angles? Who has what to offer? Because I feel like it's hard for somebody to understand how much we have done on AI just as Live-like by ourselves and beyond the original core Live-like infrastructure.

So I'm very keen to see who else has been working well on AI in the industry.