IBC

So the four Cs we talked about in last year, we did a project with IPDT.

International Broadcasting Convention was Digital Replica Providence Automation, Consent Control Credit and Compensation.

Those things are what the creative actors and actresses and people who are in front of the camera are looking to find ways to build a kind of a hardened system of trust and a chain of custody between them and these works that are based on them.

And we got to be honest, there's a lot that's not been figured out.

So we're really helping them work together with the rest of the ecosystem to bring the advertising value.

Okay, final F1 style grid walk for IBC 2026.

And I'm here with Jacques Lemont on the Broad Peak stand.

Jacques, I love the stand.

We've got lots of people and a lot of interest in what I was telling you earlier, like the multi-view and the piracy and the monetization.

So I think, for me, I don't know.

We need to look at the stats when they publish it, but for me, it feels like IBC is back.

I must admit, I felt that The numbers here feel similar to last year, but the intent, the people who are here seem to be here with intent.

It's Justin Dawson from the All Things Techy podcast.

I've just returned from Amsterdam for IBC 2026, the International Broadcasting Convention, where I've been covering an absolute cutting edge on the future of media, broadcast, and global tech.

Over the next three episodes, we're bringing you directly into my time in Amsterdam, diving deep into the key insights, breakthrough announcements, and tech shifts driving our broadcasting industry forward.

If you're currently listening to the audio version of this podcast, I strongly suggest you jump onto www.allthingstech.ie, where you can see the video version of this podcast, or you can watch the video version at YouTube as well.

We're across Instagram, YouTube, TikTok, Facebook, LinkedIn @sirjustindawson, and our official website, www.allthingstech.ie. It's the All Things Techy podcast.

Once again, we're at International Broadcasting Convention, IBC 2026.

I'm Justin Dawson for the All Things Techy podcast.

And, uh, joining me, like last year, he's back again.

In recent research and conversations, one question has been coming into much sharper focus.

As AI-assisted coding makes it easier to build software, what should media companies build for themselves, and where do specialist suppliers still add the most value? So, in four conversations I had in Amsterdam at IBC 2026, we explore the opportunities and the realities.

From open API-driven products, MCPs and customised workflows, to the expertise, editorial context, security and quality control needed to make those solutions actually work at scale.

As such, you will hear from the following.

Lindsay Airbeck.

And where are we and which organization are you from? If you could please introduce yourself.

We are in the Future Tech Hall at IBC.

I am with United Talent Agency.

It's Justin Dawson from the All Things Techie podcast.

I've just returned from Amsterdam for IBC 2026, the International Broadcasting Convention, where I've been covering an absolute cutting edge on the future of media, broadcast and global tech.

Over the next three episodes, we're bringing you directly into my time in Amsterdam, diving deep into the key insights, breakthrough announcements, and tech shifts driving our broadcasting industry forward.

If you're currently listening to the audio version of this podcast, I strongly suggest you jump onto www.allthingstech.ie, where you can see the video version of this podcast, or you can watch the video version at YouTube as well, where across Instagram, YouTube, TikTok, Facebook, LinkedIn, at Sir Justin Dawson, and our official website, OK, it's the All Teens Techie podcast.

We are here again at IBC 2026, and I'm doing podcast interviews back to back.

But when I met Rose and Ruby, and in the background here is Sophia.

She's overlooking this to make sure that we don't make any mistakes like naming her wrong.

When I met these girls, or should I say women, in the industry, they have come out, they're young, when you're trying to break into the industry.

So our mission today is to dive deep into a stack of 10 major stories published by Production 360.

These are all coming directly out of the September IBC 2026 show.

The big one.

Yeah.

It is incredibly tedious work.

And that's where the AI steps in.

Avid's research stats out of this IBC announcement are very telling.

What

Um, w- it has the EXPEED 7 processor from the flagship, uh, bodies.

Records 4K UHD up to 60p, um, full HD 120 10-bit H.265 with N-Log and 12-bit N-RAW with a single SD UHS-II card with 5-axis IBIS.

So very impressive actually for what you get for the money.

I mean, you lose the viewfinder, but [chuckles] I think that's a fair trade-off for the money, and it's really marketed as a beginner-friendly interchangeable lens camera, which is interesting.