May 5, 2026 · 1 hr 6 min · 19 segments
A major freight market intelligence leader is leaving DAT for a brokerage and he’s explaining exactly why. Ken Adamo joins me and Peter Coratola to talk about what most people misunderstand about DAT…
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there.Do, do you feel like those acquisitions can truly transform DAT from the position it sat in to something different and more, um, useful, I guess? Useful is maybe not the right word.
I don't think we would've done them if it couldn't have, if we didn't believe that it would've.
To think about how fast this AI stuff is moving, it really wasn't on anyone's radar in a bonafide way when we did Trucker Tools, which was what? In the fall, the, basically the winter of 2024.
You could probably vibe code a, a track and trace platform in, like, three or four weeks nowadays.
Uh, so I think a lot of that has changed, but again, the network effect is not one to be trifled with.
So having a million trucks in your network and having, um, 10,000 broker customers is a good place to, to be if you're looking to leverage the network effect.
Um, I think, uh, industry adoption is probably the bigger macro hurdle there than the software problem.
It's interest- it's interesting from indus- from industry adoption because my understanding is that the product is pretty nifty and pretty impressive.
Um, and, and I just wonder if there's too much negativity that surrounds the name itself that prevents people from willing, being willing to go deeper with a product that, that probably could help their business.
There's a lot more of that with carriers, right? Like, a lot of carriers got stiffed.
I think the problem wasn't the product ever, right? It was, uh, Dan Lewis talking about eliminating empty miles and wanting to plant trees and stuff, and our industry just doesn't care about that.
Like, I, I mean, they wanna reduce empty miles, but this idea that some, like, light bulb, you know, uh, executive on the West Coast is gonna elim- eliminate empty miles when, you know, there's been people trying to do this for 100 years since the horse and buggy is, uh, kind of, I think, did what made...
there.Do, do you feel like those acquisitions can truly transform DAT from the position it sat in to something different and more, um, useful, I guess? Useful is maybe not the right word.
I don't think we would've done them if it couldn't have, if we didn't believe that it would've.
To think about how fast this AI stuff is moving, it really wasn't on anyone's radar in a bonafide way when we did Trucker Tools, which was what? In the fall, the, basically the winter of 2024.
You could probably vibe code a, a track and trace platform in, like, three or four weeks nowadays.
Uh, so I think a lot of that has changed, but again, the network effect is not one to be trifled with.
So having a million trucks in your network and having, um, 10,000 broker customers is a good place to, to be if you're looking to leverage the network effect.
Um, I think, uh, industry adoption is probably the bigger macro hurdle there than the software problem.
It's interest- it's interesting from indus- from industry adoption because my understanding is that the product is pretty nifty and pretty impressive.
Um, and, and I just wonder if there's too much negativity that surrounds the name itself that prevents people from willing, being willing to go deeper with a product that, that probably could help their business.
There's a lot more of that with carriers, right? Like, a lot of carriers got stiffed.
I think the problem wasn't the product ever, right? It was, uh, Dan Lewis talking about eliminating empty miles and wanting to plant trees and stuff, and our industry just doesn't care about that.
Like, I, I mean, they wanna reduce empty miles, but this idea that some, like, light bulb, you know, uh, executive on the West Coast is gonna elim- eliminate empty miles when, you know, there's been people trying to do this for 100 years since the horse and buggy is, uh, kind of, I think, did what made...
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