Aug 31, 2026 · 13 min · 7 segments
You’re pouring hours into content (more Reels, more carousels, "maybe I need to start a YouTube channel" etc) and have convinced yourself that's what'll finally get you more clients - while barely…
I'm going to get more leads.
I'm But then forgetting or only putting a very, very small percentage of their effort towards the thing that is actually going to help convert your leads and your traffic into paying customers.
And that is your website.
And I know that I'm a little bit biased because I am a website designer and I have been for many, many years.
So it's kind of my job.
It's kind of my thing.
But if you can relate to constantly worrying about your content marketing and constantly thinking, oh, I need to post on Instagram.
Oh, I need to update my content strategy.
And oh, has my hook performed well this week? And I just need to create more content and then I'm going to get more clients.
If you can relate to any of that, then I just want to put the thought in your head that what if you did go away and create tons more content and you started going viral on Instagram or whatever this week, what would actually happen to all of that new traffic that is coming your way? All of those new leads that are then going onto your profile and clicking onto your link in bio and going onto your website.
Is your website actually set up and optimized in the best way to turn those people into into the paying clients that you actually want, because there's no point having more followers, more traffic, unless they're actually doing something for your business.
I'm going to get more leads.
I'm But then forgetting or only putting a very, very small percentage of their effort towards the thing that is actually going to help convert your leads and your traffic into paying customers.
And that is your website.
And I know that I'm a little bit biased because I am a website designer and I have been for many, many years.
So it's kind of my job.
It's kind of my thing.
But if you can relate to constantly worrying about your content marketing and constantly thinking, oh, I need to post on Instagram.
Oh, I need to update my content strategy.
And oh, has my hook performed well this week? And I just need to create more content and then I'm going to get more clients.
If you can relate to any of that, then I just want to put the thought in your head that what if you did go away and create tons more content and you started going viral on Instagram or whatever this week, what would actually happen to all of that new traffic that is coming your way? All of those new leads that are then going onto your profile and clicking onto your link in bio and going onto your website.
Is your website actually set up and optimized in the best way to turn those people into into the paying clients that you actually want, because there's no point having more followers, more traffic, unless they're actually doing something for your business.
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