E055 - The Affiliate Marketing Summit For Lenders & Publishers (Reposted from the LendAPI Podcast with Tim Li)

So that's kind of the second business that I'm focused on.

So I'm just kind of splitting time between those two.

right now and the thesis behind events is it's actually very simple and i'm glad you mentioned money 2020 because i view that one as like the mega event of the space there's 10 000 people it's four days in vegas it's crazy it's hard like man like when i go to that i'm like exhausted at the end yeah um and i've i've always gone specifically to find like a very small niche Like I want to find publishers, maybe peers in lending.

I'm usually targeting a group of like 50 to 100 people.

Like I'm not there to meet 10,000.

Like there's just no way.

And I've always found it difficult to navigate that event and find the right people.

And I just, I found I had to put so much work into pre-organizing all my meetings so that I got the value.

And what I asked myself is, well, what event would I have gone to If any event, if I could have like dreamed up any event, like what would it look like? And that's what I'm building in San Francisco.

So it's going to be senior leaders at companies like Experian, Engine, Credit Karma.

So the publisher side is, And then the lender side, I'm bringing them together because they all do a lot of business.

They do a lot of deals.

So senior people, small crowd, 150 people.

It's an indoor and outdoor event right by the bay.

You can see the bay bridge.

It's beautiful location.

I expect it's going to be sunny, 78 degrees in San Francisco in September.

And just like high, high curation value.

So I'm personally vetting every guest.