The Experiential Strategist with Jenny Howard-Maxwell
Jul 21, 2026 · 11 min · 8 segments
Jenny has designed activations for Bentley, launched brand experiences most people never get invited to see, and worked with some of the biggest names in the industry. On paper, she had made it. But…
All right, I don't want to come off as bragging here, but I want to share the breadth of my work so you feel the level of brands that I was working with.
The fact that I was designing experiences at the highest level and not only did I not know how to prove the success, no one around me was asking me to.
They weren't saying to me, hey, Jenny, we need you to prove what this event did until, of course, after the experience.
so back to the not bragging i have designed activations for bentley i have built experiences for freshworks software their global team i have been invited by a helicopter company to launch a brand experience most people will never get invited to see i have experienced the interactive bartenders on the rooftop of the ritz-carlton in new york city On paper, that girl has made it.
She is at the top of her game working with top clients and luxury brands.
And still, more times than I want to admit, the same girl would spend six figures on an event, watch a room full of people feel something truly real and spectacular, have a great time, and then have one person, typically the person whose opinion mattered most, decide that the whole thing had not worked.
Not because the room didn't feel it, but because nobody had agreed in advance on what success actually meant.
So there was nothing to point to when their mood tried to override the outcome.
This podcast is supposed to be the place where I tell you the honest truth.
Working with brands that people recognize, it didn't protect me from the bad moods determining success.
All right, I don't want to come off as bragging here, but I want to share the breadth of my work so you feel the level of brands that I was working with.
The fact that I was designing experiences at the highest level and not only did I not know how to prove the success, no one around me was asking me to.
They weren't saying to me, hey, Jenny, we need you to prove what this event did until, of course, after the experience.
so back to the not bragging i have designed activations for bentley i have built experiences for freshworks software their global team i have been invited by a helicopter company to launch a brand experience most people will never get invited to see i have experienced the interactive bartenders on the rooftop of the ritz-carlton in new york city On paper, that girl has made it.
She is at the top of her game working with top clients and luxury brands.
And still, more times than I want to admit, the same girl would spend six figures on an event, watch a room full of people feel something truly real and spectacular, have a great time, and then have one person, typically the person whose opinion mattered most, decide that the whole thing had not worked.
Not because the room didn't feel it, but because nobody had agreed in advance on what success actually meant.
So there was nothing to point to when their mood tried to override the outcome.
This podcast is supposed to be the place where I tell you the honest truth.
Working with brands that people recognize, it didn't protect me from the bad moods determining success.
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