The Experiential Strategist with Jenny Howard-Maxwell
Oct 21, 2026 · 15 min · 8 segments
The Cabbage Patch Kid Effect: How to Stop Being Just Another Event Planner Why do some event professionals get compared on price while others become indispensable strategic partners? In this…
Jenny Howard-MaxwellHostA company sends out a request for proposal and then the responses start rolling in, mine included, yours included.
Maybe she reads them on a Sunday night with a glass of wine, comparing them on her couch.
Northstar's 2026 survey of independent planners found that 95% of them deal with RFPs every year.
And here's what she sees when she's sitting on her couch flipping through those pages.
venue sourcing, vendor management, timelines, budgets, onsite coordination.
She sees different fonts, different photos, and slightly different prices.
A company sends out a request for proposal and then the responses start rolling in, mine included, yours included.
Maybe she reads them on a Sunday night with a glass of wine, comparing them on her couch.
Northstar's 2026 survey of independent planners found that 95% of them deal with RFPs every year.
And here's what she sees when she's sitting on her couch flipping through those pages.
venue sourcing, vendor management, timelines, budgets, onsite coordination.
She sees different fonts, different photos, and slightly different prices.
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