Skift
Skift is the trusted intelligence source for the global travel industry — the daily home for the executives, investors, and operators who decide where travel goes next. Our journalism, research, and live convening serve every sector of global travel: aviation, lodging, destinations, meetings, hospitality, and the capital flowing across all of them. Skift Global Forum, Skift Aviation Forum, Daily Lodging Report, Airline Weekly, Skift Meetings, and Women Leading Travel are the rooms where the industry makes its most consequential calls. Our advisory and executive search work supports the leaders building what comes next. Something bigger lands at Skift Global Forum, September 22–24, 2026, in New York. Skift is a fully distributed, remote-first company with employees across 17 countries.www.skift.com
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Search complete. 118 mentions across 42 episodes found for "Skift".
Sep 11, 2026
Sarah KopitHOST
Yeah.
Seth BorkoHOST
Um, all the more reason to come to Skift Global Forum and, uh, meet your, your customers, clients, vendors, learn about the industry.
Seth BorkoHOST
Uh, sorry, shameless plug there.
Seth BorkoHOST
Well, I mean-
22 MINS LATER
Seth BorkoHOST
Amazing.
Seth BorkoHOST
I have a small, small winner as well.
Seth BorkoHOST
Uh, and my winner is going to be, uh, Skift's very own tech reporter, Adriana, because the CEO of Marriott, on the earnings call-
Sarah KopitHOST
[laughs]
Sarah DandashyHOST
Meta just launched an AI agent that can actually book travel, and Marriott's CEO says AI is about to change how you find hotels.
Sarah DandashyHOST
It's Friday, September 11th, I'm Sarah Dandashi, and this is the Skift Daily Briefing.
Sarah DandashyHOST
So first up, the Iran war has quietly devastated Gulf tourism, and a new Skift investigation lays out just how bad it's gotten.
Sarah DandashyHOST
UAE hotel occupancy crashed to 36% in March.
Sarah DandashyHOST
That's nearly half of where it was a year earlier.
Sarah DandashyHOST
The average daily rate in Dubai fell 50% in April.
Sarah DandashyHOST
A room that went typically for $1,700 a month last year is now going for $816.
Sarah DandashyHOST
One hotel operator told Skift that this simply is a lost year.
Zach BusekrusHOST
All right, guys, I wanna get into just a couple of these stories here just for, uh, the sake of time here.
Zach BusekrusHOST
There was a great story this week in Skift called The Real Loyalty Threat to Hotels Isn't OTAs, It's the Card in Your Wallet.
Zach BusekrusHOST
We've talked about this actually, uh-
Scott EddyHOST
[laughs]
Zach BusekrusHOST
... before, I think before Skift wrote, uh, any piece on this over the last, uh, couple months here.
Zach BusekrusHOST
But just to tee up the story fo- for folks, and then I want everyone's feedback here.
Zach BusekrusHOST
For 20 or so years, hotels and airlines have fought the loyalty war against each other and against OTAs.
Zach BusekrusHOST
Turns out they were watching the wrong competitor according to Skift's research, uh, latest report here in their Global Travel Insight Sum- Survey, which asked travelers which loyalty programs they find most rewarding, and credit cards and banks topped the list of any other loyalty program at 32%.
Zach BusekrusHOST
right, guys, I want to get into a couple of these stories here just for the sake of time here.
Zach BusekrusHOST
There was a great story this week in Skift called The Real Loyalty Threat to Hotels Isn't OTAs, It's the Card in Your Wallet.
Zach BusekrusHOST
We've talked about this actually before, I think before Skift wrote any piece on this over the last couple of months here.
Zach BusekrusHOST
But just to tee up the story for folks, and then I want everyone's feedback here.
Zach BusekrusHOST
For 20 or so years, hotels and airlines have fought the loyalty war against each other and against OTAs.
Bailey SchulzHOST
Today, the EU handed cities a framework to crack down on short-term rentals, Nifon just bought its way into corporate events, and Kluk is turning travel creators into full-on storefronts.
Bailey SchulzHOST
Welcome back to the Skift Daily Briefing.
Bailey SchulzHOST
This is Bailey Schultz, Skift's global tourism reporter.
Bailey SchulzHOST
It's Thursday, September 10th.
Bailey SchulzHOST
Let's get into it.
Bailey SchulzHOST
The travel platform has expanded its creator shops feature to more than 30,000 creators across 88 markets, giving them one storefront where followers can browse and book hotels, attractions, restaurants, and eSIMs.
Bailey SchulzHOST
Kluk says sales have grown by double digits since the feature launched in August, with creator-led bookings up 246% in 2025.
Bailey SchulzHOST
That's it for the Skift Daily Briefing.
Sarah KopitHOST
The number of the week is 17.
Sarah KopitHOST
That is how many AI generated TikTok videos Skift found for a single 40 room luxury resort in Sedona, Arizona.
Sarah KopitHOST
Some of the suites that they show don't exist.
Sarah KopitHOST
There's a peaceful pond that doesn't exist, and at least one of the creators may not even exist either.
Sarah KopitHOST
So what's going on here? Welcome to the strange and wild world of TikTok Go.
Sarah KopitHOST
This is the travel equivalent of TikTok shop.
Sarah KopitHOST
And Skift found that there was a lot of kind of, I don't know what the term would be, maybe AI fraud going on.
Sarah KopitHOST
Basically, there's a lot of... videos of properties or amenities on properties that aren't actually there and there's kind of an affiliate link situation going on but often that lead to nowhere it's kind of confusing brave new world
David ShullHOST
So later this month, I'll actually be flying to New Orleans with Mallory to do another sort of prep event.
David ShullHOST
and then going to like Skift and a bunch of other things.
David ShullHOST
But next week is going to be a lot of that kind of prep.
David ShullHOST
I'm also one of our investors viewpoint who led our series A is hosting a founder retreat.
Tasmin LockwoodHOST
Today, travel's biggest names head to the White House, Uber slashes thousands of jobs whilst doubling down on robo-taxis, and Southwest is making moves to become a full-service operator, this time with lounges.
Tasmin LockwoodHOST
Welcome back to the Skift's Daily Briefing.
Tasmin LockwoodHOST
Today is Thursday, September 3rd.
Tasmin LockwoodHOST
I'm Tasman Lockwood, Skift's Climate and Experiences Reporter.
Tasmin LockwoodHOST
Let's get into it.
Tasmin LockwoodHOST
First up, the travel industry is walking into the White House today to ask for one thing.
Tasmin LockwoodHOST
The bottom line? Lounges are a credit card strategy wearing an airport badge.
Tasmin LockwoodHOST
And maybe a preview of a bigger reinvention that's still to come.
Tasmin LockwoodHOST
Today, we're covering an executive shakeup at Airbnb as its hotels push accelerates, a new pricing tool aiming to help short-term rental hosts stop leaving money on the table, and JetBlue's big bet on a new domestic first class.
Tasmin LockwoodHOST
Welcome back to the Skift Daily Briefing.
Tasmin LockwoodHOST
It's Wednesday, September 2nd.
Tasmin LockwoodHOST
I'm Tasman Lockwood, Skift's climate and experiences reporter.
Tasmin LockwoodHOST
Let's get into it.
Tasmin LockwoodHOST
First up, Airbnb just poached a rival hotel chief to run its own hotel push.
Tasmin LockwoodHOST
And CEO Joanna Garrity is targeting a return to profitability by 2027 after six straight years of losses.
Tasmin LockwoodHOST
The bottom line? JetBlue is betting premium cabins can do what cost-cutting alone hasn't.
Matt ClaassenHOST
There's always blogs and just start the search back up with credit card news.
Matt ClaassenHOST
Go past the Bloomberg, go past the CNBC, go past the Skift.
Matt ClaassenHOST
Although I'd love to read Skift more if it wasn't $500 a year.
Matt ClaassenHOST
to access their, to do their full subscription.
Matt ClaassenHOST
Yeah.
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