Aug 20, 2026 · 23 min · 9 segments
In this episode, I'm breaking down why "audience size" and "audience security" are two completely different things - and why the fix for a launch that flopped is almost never a new offer. It's my…
But there's something underneath this whole conversation that I wanna talk about today, because I think we're often trying to solve the wrong problem.
I think audience growth should be one of our biggest priorities, but I don't think the goal should necessarily be to build one giant audience in one place.
I think the goal is to build an ecosystem where the right people have lots of different ways to bump into you, and I want to explain what I mean by that.
The Internet is really big, right? Like, sometimes I think we forget just how enormous the Internet is.
There are millions of people out there who could potentially benefit from what you do.
They're not looking at your offer and thinking, "No, thanks." They haven't actually seen it.
They don't know you have a course that solves the exact problem that they're struggling with.
And I think this is such an important distinction, because I've seen business owners recently make some pretty painful conclusions from that.
They launch something, three people buy, and immediately it's, "No one wants this.
But there's something underneath this whole conversation that I wanna talk about today, because I think we're often trying to solve the wrong problem.
I think audience growth should be one of our biggest priorities, but I don't think the goal should necessarily be to build one giant audience in one place.
I think the goal is to build an ecosystem where the right people have lots of different ways to bump into you, and I want to explain what I mean by that.
The Internet is really big, right? Like, sometimes I think we forget just how enormous the Internet is.
There are millions of people out there who could potentially benefit from what you do.
They're not looking at your offer and thinking, "No, thanks." They haven't actually seen it.
They don't know you have a course that solves the exact problem that they're struggling with.
And I think this is such an important distinction, because I've seen business owners recently make some pretty painful conclusions from that.
They launch something, three people buy, and immediately it's, "No one wants this.
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