The Black Friday That Made The Least $$ (and Grew My List the Most) [Ep 267]

Year one, I call this the everything approach.

My first ever Black Friday was 2023.

And like a lot of first attempts, I went big.

I'm very much a go big or go home kind of girl.

So I thought, let's just do it.

I purchased a Black Friday product that taught five different offers over five days.

So I followed that framework to a T.

So it literally was five different offers, a Voxer intensive, a discounted annual membership pass, a podcast guesting program, a workshop series, and a digital product.

The plan was a new offer every single day for five days.

Build up the hype, build up the momentum, keep people excited.

By day three, I hated it.

Five sales pages, all the emails written, and it just felt like too much.

It was too much for me.

And honestly, it was probably too much for my list as well.

So I did something that felt genuinely scary at the time.

I emailed everyone and said, hey, we're not doing this anymore.

Here is one page, all five offers.

Go your hardest.

Go have fun with it.

Go and check it out.

And people loved that.

People loved the transparency of that.

I got so many replies thanking me for changing my mind mid campaign.

That one honest email built more trust than the whole five day countdown ever would have.

Now, what did this look like in revenue then? What did the numbers actually look like? So I sold two spots of the Voxer Intensive, six spots of the Membership Annual Pass, two for the Workshop Series.