Sep 10, 2026 · 19 min · 12 segments
In this episode of The Email Growth Show, I'm pulling back the curtain on why I'm launching more often (but for less time), how I'm using these small promotional windows to create injections of…
Instead of constantly asking, what can I create next? I've been asking, what do I already have that I could sell again? What could I improve? What could I update? What could I reposition? What could I put back in front of my audience? And lately, I've been experimenting with these really small promotional windows.
Three days, pick an offer, create a reason, talk about it, close the promotion and move on.
Not only because they can create these lovely little cash injections into the business, right? But also because they're forcing me to become better at something I think a lot of us avoid.
We're so quick to assume people have already seen it, right? This is something that I see all the time that I used to do myself.
We launch something, we send our four or five emails, we'll mention it on the podcast, we might post about it.
Somebody might have seen your email while I was standing in the supermarket line and thought, oh, I'll check this out later.
And then there are probably hundreds of people who genuinely never saw it at all.
Instead of constantly asking, what can I create next? I've been asking, what do I already have that I could sell again? What could I improve? What could I update? What could I reposition? What could I put back in front of my audience? And lately, I've been experimenting with these really small promotional windows.
Three days, pick an offer, create a reason, talk about it, close the promotion and move on.
Not only because they can create these lovely little cash injections into the business, right? But also because they're forcing me to become better at something I think a lot of us avoid.
We're so quick to assume people have already seen it, right? This is something that I see all the time that I used to do myself.
We launch something, we send our four or five emails, we'll mention it on the podcast, we might post about it.
Somebody might have seen your email while I was standing in the supermarket line and thought, oh, I'll check this out later.
And then there are probably hundreds of people who genuinely never saw it at all.
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