Aug 27, 2026 · 28 min · 12 segments
I thought I was already pretty good at using AI - custom ChatGPT bots, strategic prompts, the whole thing. Then my biz bestie Anita Mac, AI strategist and founder of Biz Bestie Club, showed me what…
Anita MacGuestKylie KellyHostSo if anyone is listening to this and let's say they've got Claude, but again, they're just surface level, just playing with it.
Let's tell them a little bit about like the different parts of Claude that they need to understand.

Now, inside your regular clawed screen, whether you're on the downloaded app version, whether you're just in the website itself, projects are essentially like, imagine them like their own island.

Any information that you put inside that project will not leach out, but it also nothing else will leach in.

So my business branding, for example, sits inside its own project so that if I'm ever looking, doing market research, if I'm looking at what somebody else is doing, if I'm taking inspiration from my own learning, my own thoughts, none of that is going to interfere with my brand because it's locked up inside this project.
So if anyone is listening to this and let's say they've got Claude, but again, they're just surface level, just playing with it.
Let's tell them a little bit about like the different parts of Claude that they need to understand.

Now, inside your regular clawed screen, whether you're on the downloaded app version, whether you're just in the website itself, projects are essentially like, imagine them like their own island.

Any information that you put inside that project will not leach out, but it also nothing else will leach in.

So my business branding, for example, sits inside its own project so that if I'm ever looking, doing market research, if I'm looking at what somebody else is doing, if I'm taking inspiration from my own learning, my own thoughts, none of that is going to interfere with my brand because it's locked up inside this project.
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