Protecting your business name starts with understanding trademark rights, registration, and the risks of building a brand without proper legal clearance. Trademark attorney Natalie Nguyen, founder of Pro Legal, joins John Jantsch to explain why forming an LLC or securing a domain doesn't guarantee trademark protection, how to research a business name before launching, and why a trademark strategy should support your long-term business goals. From USPTO searches and trademark registration to infringement and enforcement, discover what entrepreneurs and small business owners should know to protect their brand and avoid expensive legal disputes.
00:00 What Happens When Your Brand Name Is Taken
05:04 Why an LLC and Domain Don't Protect Your Name
06:04 How to Search for Trademark Conflicts
08:11 How to Protect a Brand You Already Launched
11:20 The Risks of Cheap Trademark Filing Services
16:03 How Trademark Use and Ownership Are Proven
18:06 TM vs. ® and Protecting Your Trademark
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