Jun 11, 2026 · 13 min · 8 segments
▶ Free Workshop: Public Health Consulting 101 Partnering on contracts is one of the fastest ways to go after bigger opportunities — but only if you do it right. Dr. Des is teaching a free live…
Desiree StricklandHostNumber one, I always tell you all, like if you identify a contract and you're like, Dr.
I always encourage you to, hey, go find somebody else that has part of what they want, the other part that you're missing and partner with them, right? Now, it sounds like very simple advice and it is, but I want to make sure that I'm giving you all context behind this advice too and making sure you have like the...
Don't just go out there and say, hey, anybody want to partner? Which I see a lot of y'all do in the club.
Meaning that I want you to be very specific in particular about who you partner with and how you partner with them.
But I want you to make sure you know what exact skills that you need because you just go partner with somebody and none of y'all have the right skills.
You are wasting time applying to this because you still don't have what they need, right? So I always recommend to go in knowing what they need.
They want someone to do focus groups, but they want someone to do focus groups that's around like, Healthy eating and nutrition, right? Just saying something like that, right? Now, you may have autofocus group experience in the world, but you may not have any healthy eating and nutrition experience, which you probably could still apply without that exact experience.
But you know what would make your application even stronger? Having someone with direct experience in healthy eating and nutrition.
right? Not somebody that can just do the same thing as you, right? And granted, if you're looking at the scope and it's looking like it's going to be a lot of time spent on this contract, then that's when you can say, okay, I'm going to need an extra like focus group facilitator.
But if you're looking at it and you're like, hey, me and one other person can tackle this, make sure that other person has complimentary skills of yours, okay? Because that is where I see a lot of people going wrong is you don't get somebody that has complimentary skills.
It's amazing to want to partner with your friends and everything, but we got to really look at our expertise.
Number one, I always tell you all, like if you identify a contract and you're like, Dr.
I always encourage you to, hey, go find somebody else that has part of what they want, the other part that you're missing and partner with them, right? Now, it sounds like very simple advice and it is, but I want to make sure that I'm giving you all context behind this advice too and making sure you have like the...
Don't just go out there and say, hey, anybody want to partner? Which I see a lot of y'all do in the club.
Meaning that I want you to be very specific in particular about who you partner with and how you partner with them.
But I want you to make sure you know what exact skills that you need because you just go partner with somebody and none of y'all have the right skills.
You are wasting time applying to this because you still don't have what they need, right? So I always recommend to go in knowing what they need.
They want someone to do focus groups, but they want someone to do focus groups that's around like, Healthy eating and nutrition, right? Just saying something like that, right? Now, you may have autofocus group experience in the world, but you may not have any healthy eating and nutrition experience, which you probably could still apply without that exact experience.
But you know what would make your application even stronger? Having someone with direct experience in healthy eating and nutrition.
right? Not somebody that can just do the same thing as you, right? And granted, if you're looking at the scope and it's looking like it's going to be a lot of time spent on this contract, then that's when you can say, okay, I'm going to need an extra like focus group facilitator.
But if you're looking at it and you're like, hey, me and one other person can tackle this, make sure that other person has complimentary skills of yours, okay? Because that is where I see a lot of people going wrong is you don't get somebody that has complimentary skills.
It's amazing to want to partner with your friends and everything, but we got to really look at our expertise.
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